Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-28 00:00:00 UTC ]
News tagged with:
#digital revenue
#display advertising
#content studios
iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#attractive option
US publishers have reported a sales revenues rise of nearly 5% across 2014, mainly fuelled by the success of children's and young adult. Figures released by the Association of American Publishers (AAP), covering the first nine months of the year, show that across publishing as a whole,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher revenues
#young adult
#figures released
#4% increase
The U.S. Government Printing Office has released the "official and authentic" digital and print versions of the Report of the Senate Select Committee on Intelligence Committee Study of the Central Intelligence Agency’s Detention and Interrogation Program, also referred to as the "Torture Report." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print versions
#torture report
#interrogation program
Curtis Brown Literary and Talent Agency will officially launch its digital publishing arm, Studio 28, in March next year. Studio 28 will publish in the UK and other territories, seeking rights from authors already on the agency’s books or “rediscovering and reinventing literary gems from 100... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#talent agency
#officially launch
The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined forces
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simple fact
#recent memory
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national advertisers
#ad impressions
Penguin Random House announced the senior management appointments of its now-unified publishing operations group, which will be headed by Sue Malone-Barber as senior v-p, director, publishing operations, PRH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing operations
Hodder & Stoughton has acquired a “captivating, full-blooded" debut set in Celtic Britain. Editor Emily Kitchin bought British Commonwealth rights, excluding Canada and Australia New Zealand, to Skin and its sequel by Ilka Tampke from Sarah Lutyens at Lutyens and Rubinstein on behalf of... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah lutyens
#hodder stoughton
#michael heyward
#text publishing
Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital landscape
#senior children
#public libraries
#vital role
Print books are more popular with three to five-year-olds than reading on devices, but children from lower socioeconomic backgrounds spend more time reading on devices than their wealthier peers, according to a new report from the National Reading Trust (NLT) and Pearson. For the report... Continue reading at The Bookseller
[ The Bookseller | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time reading
#annual survey
#children aged
#print books
#age group
By all indications, digital audiobook lending is growing in popularity among library patrons across a number of demographics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library patrons
More than half of staff at Constable & Robinson have left the publisher since Little, Brown Book Group bought the company, it has emerged. The formerly independent publisher was purchased by the Hachette division in February, with the Constable & Robinson team moving into Little,... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#constable robinson
Literary Review has launched a digital archive of all of its issues over the last 35 years for app and print subscribers. The digital archive ha been launched in conjunction with the announcement that all print subscribers to the magazine will also gain free access to the digital edition of the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print subscribers
#literary review
#digital archive
#digital edition
Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book retailers
#big publishers
#big retailers
#pretax loss
Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book buying
Crowdfunding publishing initiative Britain’s Next Bestseller has offered publishing deals to three British women for books inspired by their own struggles in life. Britain’s Next Bestseller published Ria Frances’ Inflicted in paperback for £8.99 and as an ebook in September 2014 and Cath... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british women
#books inspired
#breast cancer
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide advertisers
#larger trend
Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#actual ads
#biggest seller
#make money
#ad blocker
Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
#multinational publishers
#selling titles
#education segment