Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading >> [ Source: Digiday | 2016-02-29 00:00:00 UTC ]
Print books are more popular with three to five-year-olds than reading on devices, but children from lower socioeconomic backgrounds spend more time reading on devices than their wealthier peers, according to a new report from the National Reading Trust (NLT) and Pearson. For the report... Continue reading >> [ Source: The Bookseller | 2014-12-01 00:00:00 UTC ]
Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 13:05 Quercus has bought a children's book by US rapper 50 Cent. Playground, for the 12-plus age group, is a semi-autobiographical novel on the subject of schoolyard bullying. Children's editorial director Roison Heycock bought UK... Continue reading >> [ Source: The Bookseller | 2011-09-05 00:00:00 UTC ]
Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 13:05 Quercus has bought a children's book by US rapper 50 Cent. Playground, for the 12-plus age group, is a semi-autobiographical novel on the subject of schoolyard bullying. Children's editorial director Roison Heycock bought UK... Continue reading >> [ Source: The Bookseller | 2011-09-05 00:00:00 UTC ]