Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
News tagged with: #mobile strategy #nagging question #mobile platform #native apps

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A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months mdash


Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens #algorithm change


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data


Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile ads #week ago #begun working #move appeared #simply put #lose money


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


BBC future report: collaborate with regional newspaper publishers

MPs urge public service broadcaster to back commercial press with licence fee moneyAre we about to see the BBC and the regional press, to use my colleague John Plunkett’s endearing phrase, “getting into bed with each other”?Clearly, the MPs want to see the public service broadcaster and... Continue reading at The Guardian

[ The Guardian | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local newspapers #licence fee


Why the future of digital publishing is like cable TV

The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon steinberg #daily mail #publish directly


How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic appeared #bleacher report #facebook referrals #sports fans


The Mobile Story for Publishers: Told in Key Stats

Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


The Evolution of the UK Mobile Editor

In five short  years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.   As ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers today


Infographic: Future of Library and Information Science Jobs

What does the future of Library and Information Science look like? What do patrons expect from libraries? This infographic from USC has some answers. The post Infographic: Future of Library and Information Science Jobs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh air #legacy publishers #native advertising #editorial content


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp


Future unclear for Blinkbox books

The future of Blinkbox books is unclear following the sale of Blinkbox movies to TalkTalk today (8th January). Tesco's trading statement for the 19 weeks to 3rd January revealed that Blinkbox had been sold to mobile and internet company TalkTalk, as mooted at the end of December. Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #trading statement


Liu Ruilin on Imaginist Press and China’s Publishing Future

Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing future


Richard McGuire Finds the Past and Future in ‘Here’

A cartoonist, musician, designer and filmmaker, Richard McGuire talks with PW about the making of his acclaimed new graphic novel 'Here,' just published by Pantheon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Controversy over Houllebecq's vision of France's future

The ever-controversial French author Michel Houellebecq has denied that his new novel, about a future in which a Muslim party beats the far-right Front National in a presidential election, is a “provocation”. Continue reading at The Bookseller

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election


This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park


Publishing Sales Execs Consider the Future of Book Pricing

A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future holds