Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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A Q&A with James Oseland, EIC, and Ellen Carucci, publisher, of the new eco-lifestyle magazine. The post Past, Present, Future: Behind the Launch of Rodale’s Organic Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-24 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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Technology is being adapted to glean data from users and consumers in a variety of cultural spaces, from bookshops to libraries to museum shops. The post Exploring “Smart Bookstores” and Libraries of the Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-08 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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Powers is the first series to come from Sony PlayStation's original programming push, a partnership with Sony Pictures Entertainment, and it's not rated "E" for everyone. With comic books as its source material, the racy superhero cop drama from crea... Continue reading at Engadget
[ Engadget | 2015-04-01 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Singapore-based Page One's new bookstore concept in Hong Kong started by looking at what readers loved in books and building from there, says CEO Mark Tan. The post Page One’s 21st-Century Asian Bookstore Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-31 00:00:00 UTC ]
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The 30th session of the International Publishing Association ended May 26 in Bangkok, completing three days of discussions focused on the ever-changing practices that drive global publishing in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Bloomsbury chief executive Nigel Newton has compared the state of publishing to the bus teetering half-way off a cliff edge at the end of the film "The Italian Job", on the opening day of the 30th International Publishers Congress in Bangkok (today, 24th March). But HarperCollins c.e.o. Brian... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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