Can HTML5 Future-Proof Your Mobile Strategy?

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
News tagged with: #mobile strategy #nagging question #mobile platform #native apps

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Dystopian Fiction’s Popularity Is a Warning Sign for the Future

In the latest episode of Geek's Guide to the Galaxy, writer Naomi Klein discusses dystopian fiction and her new capitalism-vs.-the-climate nonfiction book This Changes Everything. The post Dystopian Fiction’s Popularity Is a Warning Sign for the Future appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future appeared #dystopian fiction #warning sign #latest episode


Reading Post bids a print farewell and welcomes an online future

Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian

[ The Guardian | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsprint version #christmas tree #ll find


Barnes & Noble Heads Back to the Future

Last week Barnes & Noble severed its ties with Microsoft, taking another step toward becoming, in the words of CEO Mike Huseby, a “client- and content-focused” company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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BoSacks: The Future Ain't What It Used to Be

By Robert M. Sacks Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, effective is a relative term... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


What Evernote and Uber Deals Mean For the Future of Media

Thanks to digital, news publishers thought they could build a direct relationship with their customers. Recent deals signal the opposite.    Two recent deals between media and technology companies struck me as a new trend in the distributio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct relationship #recent deals


Forecasting the Future of Print

Postal rate hikes, paper shortages, the rise of digital publishing, and one of the deepest economic recessions in recent history are just a few of the factors that have harried magazine publishers in the past decade. Many publishers have had to... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #recent history #past decade


The mistakes publishers make with mobile apps

Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps


Director Ana Lily Amirpour's Guide To Filmmaking And "Back to the Future" Approach to Creativity

How she dodged the Hollywood complex to make A Girl Walks Home Alone at Night.In a world where Hollywood is investing more and more into comic book heroes and reboots, it's perhaps unsurprising that a black and white Iranian vampire western wouldn't be the easiest pitch to studios. Ana Lily... Continue reading at Fast Company

[ Fast Company | 2014-11-21 00:00:00 UTC ]
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Future publisher roles debated at FutureBook

Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #paying customers #give people


Sieghart 'frightened' for future of 'dysfunctionally run' library service

William Sieghart has said that the library service operates "dysfunctionally", and that he is "frightened and worried" for the future of the library network. Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william sieghart #library service #library network


Google and Facebook: voracious giants with the power to create the future

The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian

[ The Guardian | 2014-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oculus rift #machine learning


Johnston Press doubles mobile audience

Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-10-29 00:00:00 UTC ]
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Court ruling secures future for Germany's Suhrkamp

A ruling by the District Court in Berlin has put an end to one of the most acrimonious power struggles in the history of German publishing and secured the future of one of the country’s best-known literary publishers - Suhrkamp.  The company can finally now go ahead with much needed reforms,... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #german publishing #insolvency protection #german law #stay afloat


Al Jazeera Web Comic Looks at Big Data and the Future of Privacy

Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling.  Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data


7 Ideas to Help You Anticipate the Future of Publishing

Ewan Morrison explains how the 'seven big ideas in the world' dominate culture and can help you prepare for the next book publishing trends. The post 7 Ideas to Help You Anticipate the Future of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #publishing appeared


Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive sign #brand awareness #campaigns running #mobile ads


How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile advertising


Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #audience network #ad network #large number #mobile advertising


Q&A with Richard Charkin, Future IPA President

Richard Charkin, CEO of Bloomsbury and future president of the International publishers association, on copyright, authors and international rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard charkin #future president #international rights