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2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. Toda ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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#medium-sized companies
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Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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#mobile strategy
Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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#nagging question
#mobile platform
#native apps
A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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#mobile strategy
#independent publisher