B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
News tagged with: #barnes noble #nook media

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Orion unveils editorial team for new well-being imprint

Orion has revealed its newly-formed editorial team for wellbeing and lifestyle imprint Orion Spring and Orion Non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion non-fiction


Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach


Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #magazine brands


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks


Gallery Books Unveils New Graphic Books Line

The Simon & Schuster imprint's new line will publish graphic novels and graphic nonfiction beginning in the spring. Gallery Books senior editors Ed Schlesinger and Adam Wilson will be acquiring and editing titles for the new line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-18 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #building bridges


Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek

[ AdWeek | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entrepreneurial spirit #coming days #feel free


Car Throttle finds auto brands love live video

Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday

[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #live video #live videos #facebook live


PRH unveils rejacketed YA classics

A fresh look at a number of classics of the Young Adult genre presented a number of challenges to the design team at Penguin, who were tasked with balancing a broad commercial appeal with a timeless aesthetic.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Audible Unveils Short Form Audio Streaming Service

In a move that further expands the Amazon subsidiary's reach beyond the audiobook market, Audible has unveiled an on-demand, unlimited listening service called Channels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon subsidiary #audiobook market


How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek

[ AdWeek | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private club


Penguin brand débuts in Germany

Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German.   Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin imprint


B&N’s Nook Press Debuts Print, In-Store Event Programs

Barnes & Noble’s self-publishing platform has launched a self-service option that allows Nook Press authors to create print editions of their titles and sell them via B&N stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #self-publishing platform


Amazon made flipping through books on Kindles and tablets easier

As useful (and as crazy thin) as e-readers can be, there's something terribly satisfying about thumbing through a sheaf of processed plant matter with words on it. While you'll never get the same sensory experience using a Kindle, Amazon at least tri... Continue reading at Engadget

[ Engadget | 2016-06-28 00:00:00 UTC ]
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Random House Becomes First Licensee for GoldieBlox Brand

Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


PRH sells travel brand Fodor's

Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell fodor #internet brands #online media #technology company


Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing partner #digital investment #horizon media #big challenge #happen overnight #ve built #adweek magazine


Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell fodor #internet brands #travel division #technology company


Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday

[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #post articles #big advantage #organic reach