When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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The Madeleine Milburn Literary, TV and Film Agency will be relocating in January 2020 from its current offices in Mayfair to Clapham, in order to expand the team and host industry events. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 19:52:56 UTC ]
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The industry has paid tribute to the "forward-thinking rebel” TV chef and author Gary Rhodes who died this week aged 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 23:26:19 UTC ]
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Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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Tramp Press has acquired Line, a "smart" and "experimental" dystopian debut, commenting on contemporary issues, by Irish writer Niall Bourke. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 03:54:23 UTC ]
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Mick Herron’s Slough House series is being adapted for television by Apple TV, with Gary Oldman cast in the role of Jackson Lamb. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 04:00:38 UTC ]
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Mitch Johnson—who last year won the Branford Boase Award for his debut Kick published by Usborne—is moving to Hachette Children's Group for his second title. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 02:16:56 UTC ]
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The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian
[ The Guardian | 2019-11-15 06:00:01 UTC ]
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Bookseller Harry Illingworth is set to leave Goldsboro Books at the end of the year to become a full-time agent at The D H H Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 03:55:21 UTC ]
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Folio Literary Management has acquired the Emma Sweeney Literary Agency, effective January 2, 2020. The latter, founded in 2006, represented such authors as Sara Gruen and Edgar Cantero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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French literary agency Astier-Péche announces in Frankfurt their representation of Mohamed Leftah's estate and sold English rights to Other Press. The post Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:15:12 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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Catherine Cho will join the Madeleine Milburn Literary, TV & Film Agency as an additional agent in the adult fiction and non-fiction department later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:05:38 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 19:48:04 UTC ]
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