When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-10 04:01:32 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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W H Allen will publish a new biography on prime minister Boris Johnson next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 10:14:43 UTC ]
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Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post
[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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There is much to be said of importance for literary culture in general and black American literature in particular when we reflect on the life of the late novelist Paule Marshall. I will discuss all this, but I’d like to begin with an anecdote about my only encounter with this grand lady. On... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-05 08:47:45 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Avalanche: A Love Story, is a play based on the author's memoir detailing the anguish of her six unsuccessful attempts at IVF. It depicts doctors who prey upon an ageing woman’s despair and the stigma attached to 'failed' mothers. Continue reading at The Conversation
[ The Conversation | 2019-09-03 02:31:44 UTC ]
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HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 12:08:27 UTC ]
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Celebrated British writer and cultural critic Olivia Laing has been widely praised for her decision to split her James Tate Black award winnings with her fellow shortlisted authors. “I said in Crudo that competition has no place in art and I meant it,” Laing told the gathered crowd upon... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-19 15:39:24 UTC ]
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Debut author Lana Wood Johnson's TECHNICALLY YOU STARTED IT is your fav new YA beach read. Get the deets from the author! Continue reading at Book Riot
[ Book Riot | 2019-08-13 10:39:36 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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