Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
News tagged with: #facebook pages #quarterly magazine #guinea pig

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NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


Maxine Peake brings warmth and likeability to raw, bitter pain in a candid tale of IVF failure

Avalanche: A Love Story, is a play based on the author's memoir detailing the anguish of her six unsuccessful attempts at IVF. It depicts doctors who prey upon an ageing woman’s despair and the stigma attached to 'failed' mothers. Continue reading at The Conversation

[ The Conversation | 2019-09-03 02:31:44 UTC ]
More news stories like this | News stories tagged with: #love story #play based #unsuccessful attempts #memoir


Killingbeck joins Viking as Ramm leaves to launch editorial agency

HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 12:08:27 UTC ]
More news stories like this | News stories tagged with: #prh imprint


Olivia Laing calls out Boris Johnson, splits £10,000 literary prize with fellow nominees.

Celebrated British writer and cultural critic Olivia Laing has been widely praised for her decision to split her James Tate Black award winnings with her fellow shortlisted authors. “I said in Crudo that competition has no place in art and I meant it,” Laing told the gathered crowd upon... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-19 15:39:24 UTC ]
More news stories like this | News stories tagged with: #boris johnson #widely praised #prestigious prize #literary prize


TECHNICALLY YOU STARTED IT: An Interview With Author Lana Wood Johnson

Debut author Lana Wood Johnson's TECHNICALLY YOU STARTED IT is your fav new YA beach read. Get the deets from the author! Continue reading at Book Riot

[ Book Riot | 2019-08-13 10:39:36 UTC ]
More news stories like this | News stories tagged with: #debut author


Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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New Literary Agency Alerts

Literary agents are gatekeepers of the publishing industry. Find new literary agency alerts in this post. List will be updated regularly. The post New Literary Agency Alerts by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-31 16:00:08 UTC ]
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Agent Alert: Heather Carr of The Friederich Agency

Literary agent alerts (this one with Heather Carr of The Friederich Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Heather Carr of The Friederich Agency by Robert Lee Brewer appeared first... Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-30 11:00:02 UTC ]
More news stories like this | News stories tagged with: #agent alert #golden opportunities #client list #literary agent


Less ado: Boris Johnson's Shakespeare book delayed for 'foreseeable future'

The incoming prime minister’s Shakespeare: The Riddle of Genius was scheduled for October 2016, but has been pushed back multiple timesThe riddle of Shakespeare’s genius must remain unsolved, for now at least, after Boris Johnson’s publisher said on Wednesday morning that the new prime... Continue reading at The Guardian

[ The Guardian | 2019-07-24 13:09:42 UTC ]
More news stories like this | News stories tagged with: #boris johnson #foreseeable future #wednesday morning #prime minister #hodder


Agent Alert: Gail Fortune of The Talbot Fortune Agency

Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
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Boris Johnson spoof teenage diary scooped by Quercus

Quercus will publish the spoof teenage diary of "thatch-headed wasteman" Boris Johnson, from comedy writer Lucien Young. Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 11:59:37 UTC ]
More news stories like this | News stories tagged with: #boris johnson


Boris Johnson urged to support creative industries in open letter

Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 11:05:44 UTC ]
More news stories like this | News stories tagged with: #open letter #boris johnson #eu referendum #no-deal brexit #creative industries #conservative party


Boris Johnson Shakespeare book shelved 'for foreseeable future' after leadership win

Hodder and Stoughton has shelved plans to publish Boris Johnson’s long-delayed book on Shakespeare “for the foreseeable future” after he was announced as the next Prime Minister.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 01:30:30 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #prime minister #hodder


Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency

Literary agent alerts (this one with Bibi Lewis of the Ethan Ellenberg Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency by Robert... Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-16 10:48:03 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Johnson triumphs at Little Rebels Award for Radical Fiction

Catherine Johnson fought off competition from Sarah MacIntyre and debut artist Emily Haworth-Boot to win the 2019 Little Rebels Award for Radical Fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-07-10 17:38:27 UTC ]
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