When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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The Lindsay Literary Agency is sponsoring a place at the Winchester Writers’ Festival for a children’s author from an “under-represented” background for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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If the Dodgers were thinking they could pursue Nolan Arenado next winter if they fail to sign Bryce Harper this spring, they have to make new contingency plans. If they were counting on Arenado’s impending free agency to provide them with an excuse for not spending on Harper, they will have to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-27 00:00:00 UTC ]
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Literary agents Lucas Alexander Whitley and Factual Management have merged their staff together to form the Soho Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Oxford University Press’ Fraser Hutchinson will join literacy charity the Reading Agency in April as head of publisher partnerships. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Hodder & Stoughton has scooped a “moving and unforgettable high-concept love story” by Holly Miller in a pre-emptive two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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The program, which features international work experience and travel, supports literary agents and rights directors in their formative professional years and is an initiative of the Deborah Rogers Foundation. The post Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Bent Agency is expanding by hiring Zoë Plant, formerly a senior scout at Daniela Schlingmann Literary Scouting, as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Charlotte Robertson's new literary agency with Arlington Management has launched as the Robertson Murray Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Having attracted Nobel Prize-winner Wole Soyinka to the Pula Book Fair, Zagreb's Ivan Sršen says he sees promise in Croatia's young editors. The post Zagreb’s Sandorf Agency: Sršen on Soyinka, Sloterdijk, and Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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A new literary agency specialising in books “to make people happier” is launching today, founded by Rachel Mills , who has left Furniss Lawton for her own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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The Reading Agency is planning an evaluation of the Summer Reading Challenge after receiving an award of £120,000 from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Penguin Random House UK chair Gail Rebuck has paid tribute to Stephen Johnson, the former m.d. of Exclusive Books and Random House South Africa, who died earlier this week. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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