When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Theatre and performing arts agent Helen Mumby has been appointed a director of The Soho Agency, joining from Macnaughton Lord Representation. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 14:08:59 UTC ]
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Federica Martin Leonardis has announced she is leaving the agency world to concentrate on being a mother and tackle new projects. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 09:28:11 UTC ]
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Rachel Johnson’s Rake’s Progress: My Life in Politics will be published by Simon & Schuster UK in March. Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 13:39:36 UTC ]
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Futurist and artist Syd Mead has passed away at 86 due to complications from lymphoma. Even if you don't know his name, you've probably felt his impact on Hollywood, especially on the science fiction genre. Mead designed Blade Runner's world and tech... Continue reading at Engadget
[ Engadget | 2019-12-31 13:01:00 UTC ]
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The Publishers Association (PA) has upped its Axe the Reading Tax Campaign, as a new survey has found that 71% of adults think that VAT should not be charged on any reading materials—digital or print. The survey also reveals that 50% of respondents said that a cut to the tax would inspire them... Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 09:11:28 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:26:38 UTC ]
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Bertram Group c.e.o. Raj Patel has called on Boris Johnson to create a "clear Brexit plan" and to support the firm's diverse workforce, ahead of the latest Brexit talks with the European Union. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:05:49 UTC ]
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Library association CILIP says the library service needs up to £250m investment and has called for action from Boris Johnson’s government to secure its own future. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 08:39:06 UTC ]
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News and Events Michelle Johnson In 2019 WLT continued publishing fiction, poems, interviews, and essays in translation—publishing more than 50 pieces from languages ranging from Albanian to Zoque—along with pieces by translators about their work. In... Continue reading at World Literature Today
[ World Literature Today | 2019-12-10 14:32:34 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Lina Langlee has been promoted to literary agent at the Kate Nash Literary Agency, while Robbie Guillory also steps up in a series of changes at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 12:10:24 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Library association CILIP has criticised Boris Johnson following his comments on library services, following an Andrew Marr interview where the Tory leader suggested library closures were solely down to councils’ financial mismanagement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 19:40:00 UTC ]
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The Reading Agency is one of three charities chosen for the Times Christmas Appeal this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 23:05:38 UTC ]
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