Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Three Candidates to Run for 2022-2023 ALA Presidency

The American Library Association this week announced that three candidates will vie for the association's 2022-2023 presidency: Stacey A. Aldrich, Ed Garcia, and Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

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[ AdWeek | 2020-10-19 20:06:41 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

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[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Vice Media Group Names Agency Veteran as Global CMO

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[ AdWeek | 2020-10-02 15:56:59 UTC ]
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Ways to Make Sunshine by Renée Watson, Read by Sisi Aisha Johnson

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[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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[ The Bookseller | 2020-10-01 03:35:01 UTC ]
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Midas launches new brand identity

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[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

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[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Sutherland-Hawes leaves Madeleine Milburn to launch own agency

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[ The Bookseller | 2020-09-07 04:26:22 UTC ]
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Panel Mania: Blade Runner 2019: Off World Vol. 2 by Michael Green, Mike Johnson, and Andres Guinaldo

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[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Chasten Buttigieg’s ‘I Have Something to Tell You’ is refreshingly candid, but a missed opportunity

The man briefly in contention to become the nation’s first first gentleman continues his role as Mayor Pete’s “public-relations weapon.” Continue reading at The Washington Post

[ The Washington Post | 2020-08-31 16:39:52 UTC ]
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[ AdWeek | 2020-08-20 15:32:30 UTC ]
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[ The Bookseller | 2020-08-14 04:47:32 UTC ]
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[ AdWeek | 2020-07-29 21:03:28 UTC ]
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[ Publishing Perspectives | 2020-07-24 15:31:03 UTC ]
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[ AdWeek | 2020-07-22 14:00:38 UTC ]
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[ The Bookseller | 2020-07-16 18:39:52 UTC ]
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