Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

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Olson Re-elected IBPA Board Chair; New Board Candidates Set for Election

The Independent Book Publishers Association board of directors has elected Patagonia Books director Karla Olson to her second term as board chair. A new slate of directors also has been nominated. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Nancy Johnson’s ‘The Kindest Lie’ is a layered, complex exploration of race and class

A Yale-educated engineer goes in search of the child she gave up for adoption in Nancy Johnson’s debut. Continue reading at The Washington Post

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Author J J Bola and agency Pontas launch prize for under-represented writers

The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller

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Barcelona’s Pontas Literary Agency Opens a Mentoring Prize for Authors

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Purdy launches Two Piers Literary Agency

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Bonnier takes auditors to court after 'wasting' £90m under Johnson

Bonnier Books UK is suing its former accountant, Haysmacintyre LLP, alleging it was negligent in auditing the financial statements of the publisher's UK arm under ex-c.e.o. Richard Johnson, costing the company more than £90m.  Continue reading at The Bookseller

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Jamie-Lee Nardone from Black Crow PR on starting your own agency

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Coronet acquires Morley's 'in-depth and candid' account of Nilsen interviews

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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

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Midas acquires The bks Agency

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Sadeqa Johnson’s ‘Yellow Wife’ chronicles one tenacious enslaved woman’s survival in the antebellum South

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Gary Paulsen’s Real-Life Survival Guide

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Cowen takes reins at The Ampersand Agency

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Reading Agency gets £3.5m to tackle loneliness over winter

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To All the Off-Brand Series I’ve Loved Before

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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

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