Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious publishing house in Boston. While I started out taking dictation and typing, my male counterparts from Yale got to write the book-jacket copy in the promotions department. And, the pay assumed I had a trust fund. I switched to the client side and three years later started ascending the ladder at Chicago and New York advertising agencies. By the late '80s, I was running the New York office of a respected direct marketing agency. Although I was proud I had proven my prowess, I didn't object when the agency's head told me I could have the top job -- but not the title -- because clients wouldn't feel comfortable with a woman at the helm.A woman in advertising in the '80s needed two kinds of grit: the grit to work hard and the ability to grit your teeth with a smile. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
News tagged with: #york office #feel comfortable #work hard

Other Publishing stories related to: 'Advertising Today: A Kinder, Gentler Place?'

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Forget New York. For writer Saeed Jones, Columbus, Ohio, is the place to be a literary star.

The author of “How We Fight For Our Lives” explains why he left the Big Apple for the Midwest Continue reading at The Washington Post

[ The Washington Post | 2019-10-22 19:00:00 UTC ]
More news stories like this | News stories tagged with: #big apple

Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
More news stories like this | News stories tagged with: #usa today #signs point #digital sites #major restructuring

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

A Day Like Today by John Humphrys review – 'I like arguing'

The combative broadcaster’s memoir mixes engaging snapshots of his early career with some score-settling and a robust defence of his interviewing styleJohn Humphrys is the first to admit he doesn’t deal well with authority. He inherited it from his father, who refused to use the service entrance... Continue reading at The Guardian

[ The Guardian | 2019-10-10 06:30:10 UTC ]
More news stories like this | News stories tagged with: #prime ministers #hot water #military coup #memoir

We’re in a Rough Place in History Right Now: The Millions Interviews Carmen Maria Machado

The award-winning author of ‘Her Body and Other Parties’ on writing fiction for today, the tyranny of genre, and reading outside of our comfort zones. The post We’re in a Rough Place in History Right Now: The Millions Interviews Carmen Maria Machado appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-10-08 16:00:06 UTC ]
More news stories like this | News stories tagged with: #writing fiction #comfort zones #award-winning author

In ‘Surfacing,’ Kathleen Jamie ponders the natural world and our place in it

The poet and essayist recalls visiting two archaeological sites where “the past can spill out of the earth, become the present.” Continue reading at The Washington Post

[ The Washington Post | 2019-10-03 16:54:28 UTC ]
More news stories like this | News stories tagged with: #natural world

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Three plucky sisters refuse to accept their place in the world in Amy Stewart’s new novel

As the world verges on World War I, the battle of the sexes rages in “Kopp Sisters on the March.” Continue reading at The Washington Post

[ The Washington Post | 2019-09-16 14:00:00 UTC ]
More news stories like this | News stories tagged with: #world war

Rows, bloopers and scoops: John Humphrys’ 32 years at Today

The veteran presenter, feared and respected by all sides, is hanging up his mic. We look at his career highs and lowsFor good or ill, after 32 years serving on the frontline of radio news presentation for the Today programme, John Humphrys has become an emblem of BBC journalism. One of the... Continue reading at The Guardian

[ The Guardian | 2019-09-14 16:45:01 UTC ]
More news stories like this | News stories tagged with: #today programme #political leaders #jeremy corbyn #prime minister #david cameron #memoir

You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

A master of the short story finds humor in the darkest places

Etgar Keret’s “Fly Already” consists of miniature vignettes that deliver maximum emotions. Continue reading at The Washington Post

[ The Washington Post | 2019-09-06 22:14:34 UTC ]
More news stories like this |

What the ‘Resistance Library’ shows us about America’s struggles today

A new series of works by Milgram, Kierkegaard, Hoffer, Fromm and Nietzsche reveal the dangers of -isms. Continue reading at The Washington Post

[ The Washington Post | 2019-08-28 16:50:21 UTC ]
More news stories like this |

Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing

Asian Bookstore Forum 2019: The Retail Context in China Today

At China's Asian Bookstore Forum in Xi'an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail. The post Asian Bookstore Forum 2019: The Retail Context in China Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-23 05:30:19 UTC ]
More news stories like this | News stories tagged with: #china today #physical stores #online retail #bookstore

Something nice: area heathen takes oath of office on Oh, The Places You’ll Go!

Every once in a while, something is just nice—like this story about Kelli Dunaway, a newly elected St. Louis County councilwoman, taking her oath of office on the Dr. Seuss classic Oh, The Places You’ll Go! Another lovely detail: her two kids, ages five and seven, held the book up as she was... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-22 14:53:47 UTC ]
More news stories like this | News stories tagged with: #dr. seuss