Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious publishing house in Boston. While I started out taking dictation and typing, my male counterparts from Yale got to write the book-jacket copy in the promotions department. And, the pay assumed I had a trust fund. I switched to the client side and three years later started ascending the ladder at Chicago and New York advertising agencies. By the late '80s, I was running the New York office of a respected direct marketing agency. Although I was proud I had proven my prowess, I didn't object when the agency's head told me I could have the top job -- but not the title -- because clients wouldn't feel comfortable with a woman at the helm.A woman in advertising in the '80s needed two kinds of grit: the grit to work hard and the ability to grit your teeth with a smile. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
News tagged with: #york office #feel comfortable #work hard

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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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So many languages, so few books: Libraries struggle to reflect places they serve

Libraries across Southern California are aiming to serve the immigrant readers of rapidly changing cities by purchasing books in a variety of languages. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-17 13:00:04 UTC ]
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Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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He raised his son to love wild places. Then his son disappeared.

Explorer and biologist Roman Dial reflects on parenting in this memoir of the search for his son, who vanished while solo hiking in Costa Rica. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-02-12 23:38:32 UTC ]
More news stories like this | News stories tagged with: #son disappeared #solo hiking #costa rica #memoir


He raised his son to love wild places. Then his son disappeared.

Explorer and biologist Roman Dial reflects on parenting in this memoir of the search for his son, who vanished while solo hiking in Costa Rica. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-02-12 23:38:32 UTC ]
More news stories like this | News stories tagged with: #son disappeared #solo hiking #costa rica #memoir


In Paul Yoon’s ‘Run Me to Earth,’ three orphans struggle to survive in the deadliest place on earth

The novel takes place in Laos where deadly bombings are so common, nobody hears them anymore. Continue reading at The Washington Post

[ The Washington Post | 2020-01-28 17:23:10 UTC ]
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When classical music had a place on America’s political stage

Jonathan Rosenberg recalls the musicians who stirred public debate, outrage and pride. Continue reading at The Washington Post

[ The Washington Post | 2020-01-24 02:42:42 UTC ]
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‘Everyone wants a place where they feel safe,’ says Joy Harjo, the first Native American U.S. poet laureate

She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post

[ The Washington Post | 2020-01-14 12:00:00 UTC ]
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World Literature Today’s 75 Notable Translations of 2019, by Michelle Johnson

News and Events Michelle Johnson In 2019 WLT continued publishing fiction, poems, interviews, and essays in translation—publishing more than 50 pieces from languages ranging from Albanian to Zoque—along with pieces by translators about their work. In... Continue reading at World Literature Today

[ World Literature Today | 2019-12-10 14:32:34 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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The Famous Baldwin-Buckley Debate Still Matters Today

In 1965, two American titans faced off on the subject of the country’s racial divides. Nearly 55 years later, the event has lost none of its relevance, as a recent book attests. Continue reading at The Atlantic

[ The Atlantic | 2019-12-02 13:00:00 UTC ]
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Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Amazon offers teachers a place to sell resources they create

Amazon has opened a storefront and publishing platform for people to buy and sell K-12 educational materials. People who create such resources can upload them for others to purchase. Continue reading at Engadget

[ Engadget | 2019-11-12 15:32:00 UTC ]
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Forget New York. For writer Saeed Jones, Columbus, Ohio, is the place to be a literary star.

The author of “How We Fight For Our Lives” explains why he left the Big Apple for the Midwest Continue reading at The Washington Post

[ The Washington Post | 2019-10-22 19:00:00 UTC ]
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Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
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