When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious publishing house in Boston. While I started out taking dictation and typing, my male counterparts from Yale got to write the book-jacket copy in the promotions department. And, the pay assumed I had a trust fund. I switched to the client side and three years later started ascending the ladder at Chicago and New York advertising agencies. By the late '80s, I was running the New York office of a respected direct marketing agency. Although I was proud I had proven my prowess, I didn't object when the agency's head told me I could have the top job -- but not the title -- because clients wouldn't feel comfortable with a woman at the helm.A woman in advertising in the '80s needed two kinds of grit: the grit to work hard and the ability to grit your teeth with a smile. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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The 2018 'Building Inclusivity in Publishing' conference from London Book Fair and the UK's Publishers Association was a half-day program. The post The UK’s 2018 ‘Building Inclusivity’ Conference: A Safe Place for Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-29 00:00:00 UTC ]
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Inclusive publisher Lantana has won a place on the OXFO L.E.V8 accelerator programme for entrepreneurial start-ups. Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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David Walliams and Tony Ross’ The Ice Monster (HarperCollins) has held the UK Official Top 50 number one spot for a second week, selling 95,484 copies to beat Michelle Obama’s Becoming (Viking) to the top spot. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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The Chilean-American Isabel Allende receives the Medal for Distinguished Contribution to American Letters at the National Book Awards. The post National Book Awards Honor Allende: ‘I’ve Found a Place’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-15 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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At an event organized by Byte the Book and the Frankfurt Book Fair, publishers looked at how social pressures influences publishing. The post Frankfurt: Self-Censorship and Morality in Publishing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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E-readers are a fantastic way to breeze through novels. It turns books into completely searchable documents that you can highlight, bookmark, and make notes on. Amazon’s luxurious Kindle Voyage elevates the experience even more, and for today only, the online retailer is selling this front-lit... Continue reading at PC World
[ PC World | 2018-10-10 00:00:00 UTC ]
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Mega church pastor Andy Stanley is taking a closer look at the foundation of the Christian faith, reminding readers that the Bible is the product of the church, and not vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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JK Rowling once surprised readers by telling them that all along, without mention in her books, one of her "Harry Potter" characters was gay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
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Québec publishers and authors are confident looking abroad, searching less for reassurances and acknowledgment from the rest of the world than for new international outlets to share all they have to say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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If you need an affordable tablet for watching videos, reading ebooks, and casual gaming Amazon has dropped the price of the 32GB Fire HD 8 with Special Offers to $60 for 48 hours only—its lowest price ever. That’s nearly half off the Fire HD 8’s $110 retail price, and $30 to $40 less than what... Continue reading at PC World
[ PC World | 2018-08-09 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Mills & Boon has commissioned 10 short stories to celebrate the UK's most romantic spots. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
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