Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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Worldwide revenues at Simon & Schuster have dipped by 9% to $217m for the third quarter of 2019, from $240m for the same period last year, parent firm CBS has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 05:24:03 UTC ]
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On the sidelines of the just-closed 2019 Sharjah International Book Fair, the IPA and Emirates announce a new partnership for travel in coming events. The post Emirates Airline Becomes IPA’s Exclusive Carrier in New Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-11 22:01:26 UTC ]
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The Bookseller’s Working Class survey, an analysis of class in the publishing business, has been named Content Piece of the Year at the PPA's Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 12:39:47 UTC ]
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Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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The Library of America’s “Joan Didion: The 1960s & 70s” highlights some of the author’s finest writing Continue reading at The Washington Post
[ The Washington Post | 2019-11-07 15:00:00 UTC ]
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The printing giant posted a sales decline of 17.9% in the third quarter, although excluding one-time items "organic sales" were down 9.3%. The company also lowered its forecast for sales and earnings for the full year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Hachette UK has reported a "solid" third quarter, slightly down on last year due to slow sales in Education, as parent company Lagardère revealed a 4.1% revenue increase like-for-like. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:53:48 UTC ]
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Indie educational publisher John Catt has reported record results for the year ending 31st August 2019, with revenues from across the business rising. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 07:35:27 UTC ]
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Thinking about becoming a bookseller? From hand-selling to music choice, here are a few of the useful skills one new bookseller learned about on the job. Continue reading at Book Riot
[ Book Riot | 2019-11-04 11:38:38 UTC ]
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Jess Ekstrom’s ‘Chasing the Bright Side’ details the positivity and sense of humor that has helped propel her life and informs the mission of her charity for cancer patients, Headbands of Hope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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Unbound is launching an anthology of working class writers from across Ireland, featuring original pieces by Roddy Doyle and Lisa McInerney alongside lesser known authors and edited by Paul McVeigh. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 02:04:57 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC
[ CBC | 2019-10-22 17:42:52 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age
[ Advertising Age | 2019-10-21 21:58:49 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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When the minds of two creatives come together, it's a beautiful thing: here are eight of Neil Gaiman's works that have been adapted by artists. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:41:08 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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