Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Penguin Business is to publish 'hilarious' and 'relatable' guide to working

Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Academic publishing staffers work from home

Academic houses including Wiley, Oxford University Press and Cambridge University Press have this week been sending employees home to work remotely, in the same way as their trade counterparts. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 11:25:26 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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How Working in Publishing Made Me Appreciate Books More

A reader explains why working in the publishing industry made him appreciate the value of a book more. Continue reading at Book Riot

[ Book Riot | 2020-03-17 10:35:25 UTC ]
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Weldon prepares staff to work from home as PRH UK cancels all events

Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 02:54:57 UTC ]
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S&S UK staffers to work from home 'until further notice'

Simon & Schuster UK, India and Australia has told all staff they are now "required" to work from home, aligning with policy of its US colleagues. Continue reading at The Bookseller

[ The Bookseller | 2020-03-15 23:33:06 UTC ]
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Coronavirus live updates: S&S tells all staff to work from home, more events cancelled

The impact of the coronavirus outbreak continues to be felt across the trade, with further cancellations of literary events and larger numbers in the book trade now working from home to fight the spread. Continue reading at The Bookseller

[ The Bookseller | 2020-03-15 14:06:36 UTC ]
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Coronavirus: Madrid Fair Moves to October; BISG Postpones; Macmillan Works at Home

Our roundup today includes international book business event information from New Zealand, Colombia, Spain, Tunisia, and the United States. The post Coronavirus: Madrid Fair Moves to October; BISG Postpones; Macmillan Works at Home appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-13 14:32:50 UTC ]
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10 Great Works of Historical Fiction to Ease Your Thomas Cromwell Withdrawal

It’s been a day since the publication of The Mirror and the Light—the final installment of Hilary Mantel’s celebrated trilogy about Tudor England, starring the enigmatic Thomas Cromwell—so you’ve already blazed through it, right? Well, whether you have already or you’re about to, once you’ve... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-11 08:55:24 UTC ]
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PRH Gives NYC Staff Ability to Work from Home

Acknowledging that many people in its New York City headquarters may be uncomfortable commuting to its office, PRH US CEO Madeline McIntosh issued a memo saying the any employees who are able to complete their work from home may do so. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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Yale University Press London records revenue lift in 2019

Consolidated revenues for Yale University Press London and subsidiary Yale Representation stood at £7.9m for the year to end June 2019, up 3.4% on the previous year (£7.7m), according to the latest files at Companies House. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 17:39:34 UTC ]
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Taylor & Francis reports 5% revenue boost

Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 02:33:20 UTC ]
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Woody Allen’s memoir has been cancelled. (Proof that protest works!)

In a statement, Hachette Book Group has announced that it has cancelled its publication of Woody Allen’s memoir, Apropos of Nothing, which was originally scheduled for release in April 2020. Hachette will return all rights to the author. “The decision to cancel Mr. Allen’s book was a difficult... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-06 20:10:39 UTC ]
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Do Literary Agents Work on Weekends?

Do literary agents work on weekends? If so, is this a better time to submit my query or manuscript? Does it matter what time of day? Find the answers here. The post Do Literary Agents Work on Weekends? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-06 19:58:02 UTC ]
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For China's Book Biz Right Now, There's Nothing to Do But Work and Wait

An editor at a Beijing-based publisher describes the Chinese book business in the wake of the coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Piatkus to publish on mental wellbeing at work

Piatkus is publishing Gabriella Braun's "wise and humane exploration of workplace psychology". Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 14:53:12 UTC ]
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How to work with someone who isn’t emotionally intelligent

If you ever worked with someone who is volatile, temperamental, moody, or simply grumpy, you will understand the difficulties. Here are ways to cope. Few psychological traits have been celebrated more during the past 20 years than emotional intelligence (EQ). Loosely defined, it’s the ability to... Continue reading at Fast Company

[ Fast Company | 2020-02-28 07:30:37 UTC ]
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