Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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CUP scores slim revenue rise despite Covid-19 hit

Cambridge University Press saw sales at £336m in the year to end April 2020, a rise of 2.8% (2% at constant currency). However operating profits fell 3.3% to £23.6m, compared to £24.4m in 2019. CUP said it had seen "strong" growth during the first 11 months of the year, before disruption to... Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 15:46:19 UTC ]
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Quarto's revenues fall 17%, but Powell hails good UK trade performance

Quarto's revenues fell by 17% year on year in the first half of 2020, hit by the coronavirus pandemic, but UK c.e.o. Polly Powell has hailed a good trade performance for her side of the business. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 11:49:36 UTC ]
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Identity-focused work dominates Kraszna-Krausz shortlists

The shortlists for both the Photography and Moving Image Book Awards of the Kraszna-Krausz Foundation are this year dominated by the theme of identity. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 15:31:14 UTC ]
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Pearson reports first-half revenue drop of 17%

Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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Revenue Tumbled 71% in First Half of 2020 at Reed Exhibitions

Revenue at Reed Exhibitions, whose businesses include BookExpo, fell to £201 million, from £684 million in the first six months of 2019, and the group had an adjusted operating loss of £117 million compared to a profit of £231 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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Internet Archive to Publishers: Drop ‘Needless’ Copyright Lawsuit and Work with Us

During a 30-minute Zoom press conference on July 22, Internet Archive founder Brewster Kahle urged the four major publishers suing over the organization’s book scanning efforts to consider settling the dispute in the boardroom, rather than the courtroom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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RELX revenues drop 10% as Exhibitions business plunges

RELX, parent of Reed Exhibitions and Elsevier, recorded a 10% revenue drop in the six months to end June 2020, to £3,501m (from £3,888m), with adjusted operating profit falling 24% to £939m (£1,240m). Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 02:26:48 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Festival for Working Class Writers to launch in 2021

The Festival for Working Class Writers is being launched in Bristol next year, hoping to shine a spotlight on authors who organiser Natasha Carthew says are underrepresented at other events. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 17:38:05 UTC ]
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An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
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Some publishing staff set to work from home until 2021

Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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New Work From Two Masters of the Graphic Novel

In new books from Adrian Tomine and Joe Sacco, the range of the graphic novel is on display — from the highly intimate to the world-historical. Continue reading at The New York Times

[ The New York Times | 2020-07-17 09:00:18 UTC ]
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US revenues fall 12.1% in May, AAP reveals

US publishing revenues fell 12.1% in May compared to the same month in 2019, according to the latest StatShot report by the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 23:02:03 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Faber scoops Wyatt and Benge's 'life's work'

Faber is to publish a work showcasing the lyrics, poems and drawings of musician Robert Wyatt and his creative partner and wife, painter and songwriter Alfie Benge. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 16:51:44 UTC ]
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NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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“The greatest sci-fi work of all time,” Foundation, finally has a YouTube trailer.

Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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