Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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50 notable works of fiction in 2020

The novels that captivated us include James McBride’s “Deacon King Kong” and Hilary Mantel’s “The Mirror and the Light.” Continue reading at The Washington Post

[ The Washington Post | 2020-11-19 13:30:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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How Steve Martin and illustrator Harry Bliss ended up working on the ‘upbeat book’ we all need right now

The actor-writer-musician and illustrator teamed up on the new book “A Wealth of Pigeons.” Continue reading at The Washington Post

[ The Washington Post | 2020-11-16 13:00:00 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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For Libraries, a Time of Caution and Optimism

As Covid-19 cases surge, librarians are putting safety first and finding a path forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-10 05:01:23 UTC ]
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Higher education technology company Anthology acquires xRM software

Anthology, based in Boca Raton, partners with over 2,000 colleges across 30 countries. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
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S&S revenues up 29% in third quarter

Worldwide sales at Simon & Schuster have leapt by 29% in the third quarter, increasing from $217m in the same period in 2019, to $279m this year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 10:36:56 UTC ]
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The Bookseller survey: working during a second lockdown

With most of the British Isles going back into lockdown over the past few weeks, The Bookseller is inviting people from across the trade to share their thoughts and experiences. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 01:38:36 UTC ]
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Hachette UK hails 'stellar' quarter but Lagardère sees revenue plunge 38.3%

Hachette UK has reported a “stellar” third quarter with year-on-year growth of 15.6% and record download revenue for e-books and audio. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 11:50:37 UTC ]
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Amazon Rolls On, Seeing Massive Revenue Surge in Q3

Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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10 of the Best Works by C. S. Lewis

Although Clive Staples Lewis (1898-1963) – known as ‘Jack’ to his friends and family – is best-known for his seven children’s fantasy novels set in the land of Narnia, C. S. Lewis wrote a number of other works – fiction and non-fiction, science fiction and literary criticism – which have […] Continue reading at Interesting Literature

[ Interesting Literature | 2020-10-29 15:00:09 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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4 higher education experts on how COVID-19 is upending the college experience

Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company

[ Fast Company | 2020-10-27 07:00:15 UTC ]
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At This Year's Frankfurt Book Fair, Uncertainty Was Met with Optimism

At the all-virtual 2020 Frankfurter Buchmesse, publishers were largely keeping positive despite the hurdles presented by a challenging year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Higher Digital Sales Drove Gains of Adult Books in August

Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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