Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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Forget the bestseller list: These lesser-known works deserve your attention

“Yesterday’s Tomorrows,” by Mike Ashley and “Sphinxes and Obelisks,” by Mark Valentine bring together works of forgotten “genre” fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-05-12 16:58:38 UTC ]
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Maggie Shipstead’s ‘Great Circle’ is a soaring work of historical fiction and a perfect summer novel

The arresting tale of a “lady pilot” in the mid-20th century is interwoven with the story of a modern-day Hollywood actress. Continue reading at The Washington Post

[ The Washington Post | 2021-05-03 09:40:22 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Former Washington Post editor Martin Baron is working on a book about Trump, Bezos and the future of journalism

“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 16:45:36 UTC ]
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Macmillan International Higher Education moves from Springer Nature to Macmillan Learning

The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning. Continue reading at The Bookseller

[ The Bookseller | 2021-04-22 20:34:47 UTC ]
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Alex Pheby | 'I like to try things. I like to see how they work and see whether I can do them'

Alex Pheby warns his readers, at the start of Mordew, about the “many unusual things” they are set to find within the forthcoming 600-odd pages. A cloud of bats made from diamonds. Clay figures animated by blood sacrifice. Hordes of feathered monsters, made of fire. Creatures that are born... Continue reading at The Bookseller

[ The Bookseller | 2021-04-18 01:21:02 UTC ]
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Could NFTs Work in Publishing?

There is no clear path yet for nonfungible tokens in the book world, explains Bill Rosenblatt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
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Maryland lottery and gaming chief to retire after presiding over span with record lottery and casino revenues

Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
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I Work in a Bookstore. Why Am I Still Shelving “Mein Kampf”?

When Dr. Seuss Enterprises announced it would no longer be publishing six of Dr. Seuss’s books which have aged problematically, the bookstore I work at in Scranton, Pennsylvania had a flurry of very concerned customers. People were coming up with stacks of his books along with an... Continue reading at Electric Literature

[ Electric Literature | 2021-04-07 11:00:00 UTC ]
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Honoring Anthony Veasna So—with His Own Work and a New Award

This August, Ecco will publish 'Afterparties,' the debut story collection by Anthony Veasna So, who died unexpectedly last year at 28. His colleagues, friends, and loved ones are working to honor his memory—including with the launch of a new fiction prize in his name at 'n+1' magazine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
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7 Hopeful SFF Books, for When You Need Some Optimism About the Future

If you need a little optimism about the future (and who doesn't?), pick up these hopeful science fiction and fantasy books, including LaGuardia by Nnedi Okorafor and Tana Ford. Continue reading at Book Riot

[ Book Riot | 2021-04-02 10:32:00 UTC ]
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Meet Our New Release Index: How it Works and Why You’ll Love It

The Book Riot New Release Index allows book lovers to view ALL upcoming book releases in one centralized place. Learn more now! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:33:00 UTC ]
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PRH Worldwide Revenue Hit $4.4 Billion in 2020

Driven by strong sales in the U.S. in 2020, revenue at Penguin Random House increased 4.6% over 2019, while profits jumped 23%. The U.S. accounted for 58% of worldwide sales, up from 56% in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-30 04:00:00 UTC ]
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Who should translate Amanda Gorman’s work? That question is ricocheting around the translation industry.

Writers and translators are debating how important it is for a translator’s identity to echo that of the author. Continue reading at The Washington Post

[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Glennon Doyle doesn’t work alone: The ‘Untamed’ author and agent Margaret Riley King discuss their creative process

“Our collaboration is like a river,” Doyle says of working with her agent. “We’re in it all the time together.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-24 12:00:00 UTC ]
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‘The Performance’ unfolds over the course of a two-act play. The fact that it works is a miracle.

Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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Quarto sees 2020 revenue fall 7% but profits rose

The Quarto Group saw revenue fall 7% year on year in 2020 to $126.9m (£91.5m) although adjusted operating profit increased to $10.6m (£7.6m) in the same period. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 10:24:18 UTC ]
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The Works to set up shop in Edinburgh retail park

A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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