Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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His aggressive moves were paired with deference to states’ rights, James Oakes writes. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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"I’m a very optimistic person. Without optimism and hope, I wouldn’t be able to do the things I do,” says Stuart Lawrence, the author of the uplifting and motivating Silence is Not an Option: You Can Impact the World for Change, which will be published by Scholastic in April. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 23:20:06 UTC ]
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As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week
[ Media Week | 2021-01-13 15:06:20 UTC ]
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Based on Joanna Rakoff's memoir of working for JD Salinger's agent, the film lacks some of the wit but none of the heart of Joanna's story. Continue reading at The Conversation
[ The Conversation | 2021-01-13 01:19:06 UTC ]
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Daunt Books Publishing has acquired Ordinary Notes by Christina Sharpe, a work of creative non-fiction about memorial and remembrance. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 23:40:05 UTC ]
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Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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Egmont UK's 2019 revenue decreased 8.9% to £37.9m but the publisher had a £369,000 pre-tax profit in the financial year before the book business was bought by HarperCollins, new figures uploaded to Companies House show. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 08:40:13 UTC ]
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Eley Williams’s first novel follows characters living in London more than a century apart who toil to compile the same ill-fated dictionary. Continue reading at The New York Times
[ The New York Times | 2021-01-05 10:00:02 UTC ]
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George Orwell will have his words brought to life in new audiobooks from Penguin Random House, including his two best-known works: Nineteen Eighty-Four and Animal Farm. Continue reading at The Bookseller
[ The Bookseller | 2021-01-05 03:37:49 UTC ]
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Obama’s unfulfilled threat to Assad is among the episodes David Andelman explores. Continue reading at The Washington Post
[ The Washington Post | 2020-12-31 13:00:00 UTC ]
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If you've ever stopped browsing your B&N to wonder about life as a bookseller, here's a firsthand account of working at a Barnes & Noble. Continue reading at Book Riot
[ Book Riot | 2020-12-23 11:37:00 UTC ]
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Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 18:36:39 UTC ]
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The Sheikh Zayed Book Award announces six new translations from Arabic and offers translation grants for all its shortlisted titles. The post Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 17:14:34 UTC ]
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Author, poet and hip hop artist Karl Nova has won the Ruth Rendell Award for his outstanding contribution to raising literacy levels in the UK in the last year. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 03:36:10 UTC ]
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The Society of Authors has awarded grants to 48 writers, worth more than £185,000, to enable them to complete works in progress including queer auto-fiction, forgotten histories, and books about post-colonial Kenya and the natural world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 04:36:42 UTC ]
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A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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New books by Michael Connelly, Halley Sutton, Aya de Leon, Robert Harris and S.J. Rozan. Continue reading at The Washington Post
[ The Washington Post | 2020-11-30 15:00:00 UTC ]
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Influx Press has signed The Service, a novel about sex work from Frankie Miren, billed as an “engaging and clear-eyed tackling of a controversial subject, wrapped up in a gripping narrative”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 03:10:18 UTC ]
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