Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Shadow Work: Close-up on Victor Methos

An author of atmospheric murder mysteries examines the dark side of human nature. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 00:00:00 UTC ]
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S.J. Perelman was a master of comedy. Nearly a century later, his work still delivers laughs.

Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post

[ The Washington Post | 2021-08-25 12:00:00 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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5 Ways Working at a Used Bookstore Changed Me Forever

After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot

[ Book Riot | 2021-08-06 10:33:00 UTC ]
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Hachette Cancels Plan to Reopen for Hybrid Work

Citing the spread of the Delta variant, Hachette Book Group has reversed a decision announced in July to reopen for in-person work at HBG offices this September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Wilcox wins PEN Ackerley Prize for 'vivid' memoir Patch Work

Claire Wilcox has won the PEN Ackerley Prize 2021 for her "vivid" memoir Patch Work: A Life Amongst Clothes (Bloomsbury). Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 21:28:36 UTC ]
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The first bestselling paperback original in the US was a work of lesbian pulp fiction.

Today, dear readers, is Paperback Book Day! It’s the anniversary of the day that the first Penguin paperback was published in England. Good! Personally, I’ll take paperbacks over hardcovers any old day. Don’t @ me! They’re more affordable. They’re lighter. And they don’t wear book jackets that,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:26:11 UTC ]
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Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Prince Harry Working On 'Intimate And Heartfelt Memoir'

Random House expects to release the book, currently untitled, late in 2022. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-19 18:07:22 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Phaidon made further loss in 2020 as pandemic hit revenue

Phaidon made an operating loss of £1.3m in the year ending June 30th 2020, a 33% bigger loss than the previous year, due to the "adverse effects" of multiple national lockdowns, according to accounts filed at Companies House.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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ALA 2021: Barack Obama Tells Librarians Their Work Is 'More Important Than Ever'

In a powerful close to the 2021 ALA Annual Conference, the 44th president of the United States praised libraries as "citadels of knowledge and empathy" and said the work of librarians is more vital than ever as we seek to rebuild "the unifying story of America." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 00:00:00 UTC ]
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HC's Murray Sees Higher Sales, More Consolidation Ahead

In a recent presentation, HarperCollins CEO Brian Murray said he sees no signs of consumer book spending slowing down in 2021—nor does he see the trend toward greater consolidation of the industry cooling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-15 04:00:00 UTC ]
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Chris Matthews’ new book catalogues his front-row seat to history

The former ‘Hardball’ host has proven insight into politics, but this volume doesn’t dig deep Continue reading at The Washington Post

[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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Mendez to judge W&A Working-Class Writers Prize

Author Paul Mendez is to judge this year's Writers & Artists Working-Class Writers’ Prize, which returns this summer. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 05:21:08 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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