Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Clean Prose, the London-based writers' co-working space, has announced it is to close as a result of "social distancing and the economic downturn" caused by the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 07:15:50 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post
[ The Washington Post | 2020-04-18 11:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Springer Nature is making a range of "key" textbooks freely accessible for educators, students and academics affected by coronavirus lockdown to help support higher education institutions around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:06:30 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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In today’s episode, Maris Kreizman speaks with debut author Hilary Leichter about her recent novel, Temporary, the story of one woman’s struggle for steadiness and happiness under late capitalism, a subject more relevant than ever. From the episode: “The book is about a woman who works as a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-26 18:55:28 UTC ]
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There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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At the coronavirus outbreak reshapes our industry, The Bookseller is inviting staff members from across the book trade to share their experiences of working during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 12:47:26 UTC ]
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Penguin Random House increased both its revenues and profits in 2019, according to parent company Bertelsmann, which said it would continue to expand the publisher’s businesses including through acquisition. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 21:48:47 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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