Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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‘Temporary’ Is a Debut Novel That Leans Into the Absurdity of How We Work Now

Hilary Leichter’s brisk, wildly imaginative book tracks a young woman’s experiences in 23 jobs, including one on a pirate ship. Continue reading at The New York Times

[ The New York Times | 2020-02-25 17:40:43 UTC ]
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Three Fired Employees Return to Work at Wayne State U Press

The three senior employees recently fired from their jobs at Wayne State University Press have been re-hired, but their attorney is not ruling out litigation against the university for discrimination, retaliation, and due process claims. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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Here are the finalists for the NYPL’s Helen Bernstein Award, which celebrates working journalists.

Since 1988, the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism has been shining a light on journalists who call attention to vital current events or societal issues. The titles up for consideration this year tackle domestic violence, sexual harassment, mass... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-21 20:39:14 UTC ]
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Global revenues dip at S&S but UK business sees 'turning point'

Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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Susan Fowler’s Memoir Shows Uber Was an Even Worse Place to Work Than We Thought

The former Uber engineer paints a damning portrait of the culture Travis Kalanick built. Continue reading at Slate

[ Slate | 2020-02-19 21:07:39 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Washington and Franklin: Teamwork that made the new nation work

Edward J. Larson on the collaboration between two men with very different personalities. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 23:57:03 UTC ]
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To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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Jane Austen, Gritty Educational Reformer of the Working Class

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[ Literrary Hub | 2020-02-04 09:49:29 UTC ]
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For working-class Americans, disaster is only a misstep away

Nicholas D. Kristof and Sheryl WuDunn tell the stories of those struggling to stay balanced. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 04:45:27 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

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[ Digiday | 2020-01-29 05:01:53 UTC ]
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Paulo Coelho deletes draft of children’s book he was working on with Kobe Bryant.

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[ Literrary Hub | 2020-01-28 16:12:50 UTC ]
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See the weird, wonderful ads that made Americans love computers

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[ Fast Company | 2020-01-27 09:00:47 UTC ]
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How Bonnier is playing for consumer revenue in 2020

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[ Digiday | 2020-01-20 05:01:59 UTC ]
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For many writers, Zora Neale Hurston’s work has been a guiding light. Now there’s even more to read.

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[ The Washington Post | 2020-01-16 13:00:00 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

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[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

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[ Digiday | 2020-01-07 05:00:57 UTC ]
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