To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
News tagged with: #experience producing #received interest

Other Publishing stories related to: 'To Grow Revenue and Engage New Readers, Magazines Think of the Children'

To Grow Revenue and Engage New Readers, Magazines Think of the Children

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with: #experience producing #received interest

People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

Helping children succeed: how the publishing industry can engage reluctant readers

David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #publishing summit #hearst

Revisiting The Brownies’ Book, a Magazine for Black Children Published by W.E.B. Du Bois

An anthology that combines new work with selections from The Brownies’ Book, a children’s magazine launched by W.E.B. Du Bois, is bringing its mission to bear in a new national context. Continue reading at The New York Times

[ The New York Times | 2023-10-09 13:26:00 UTC ]
More news stories like this | News stories tagged with: #magazine launched #du bois #anthology

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher

Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #news publisher

The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook

By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Bloom Books Is Helping Young Readers Grow

The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this |

Jennifer Killick | 'I want to write for all children... I need to keep them engaged'

For her first title with Farshore, Jennifer Killick has conjured an exciting, chilling tale of friendship. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 05:05:12 UTC ]
More news stories like this | News stories tagged with: #jennifer killick

Level Up Your Reading: Become a Literary Magazine Volunteer Reader

Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:32:00 UTC ]
More news stories like this | News stories tagged with: #literary magazine

Children’s book and illustration magazine Scoop closes

Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 12:27:48 UTC ]
More news stories like this |

HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
More news stories like this |

Children's publishers reflect on growing readerships in lockdown

Children’s publishers grew readerships during lockdown across subject areas, extending to renewed interest in their backlists as well as in their online educational resources, delegates heard at The Bookseller’s Children’s Conference this week. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 06:08:42 UTC ]
More news stories like this | News stories tagged with: #subject areas #renewed interest

Welbeck Children's bags vegan guide for younger readers

Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 20:03:38 UTC ]
More news stories like this | News stories tagged with: #welbeck children #younger readers #young person

Celebrated Children’s Book Illustrator Graces Two Magazines

Multi-award winning author and illustrator Kadir Nelson's art featured on The New Yorker and Rolling Stone Magazine. Continue reading at Book Riot

[ Book Riot | 2020-06-18 14:37:17 UTC ]
More news stories like this | News stories tagged with: #celebrated children #children’s book

‘No reader is too young to start’: anti-racist books for all children and teens

It’s never too early to learn that racism is wrong and we should be doing something about it. These books will help show our kids how, writes publisher and bookseller Aimée FeloneDo the work: Layla F Saad’s anti-racist reading list The weight of the world seems heavier than ever right now. The... Continue reading at The Guardian

[ The Guardian | 2020-06-04 07:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #collective grief #angela davis #bookshop owner #bookshop #bookseller