In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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#digital advertising
Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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#months early
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Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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#tv adaptation
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Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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#pearson
#nielsen
Filming has started on a four-part BBC One dramatisation of Us by David Nicholls (Hodder & Stoughton), starring Tom Hollander and adapted by the author himself. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 16:27:10 UTC ]
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#bbc adaptation
Last night, Variety reported that Lakeith Stanfield (also known as the actual best part of Atlanta, there I said it, don’t @ me) to star in a feature film adaptation of Kwame Onwuachi’s Notes From a Young Black Chef—which is an essential cooking memoir that you should go read immediately if you... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 14:28:13 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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#big tech
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#plot point
#kindle
With token redemptions up three per cent year on year and sales of the £1 books topping seven figures, World Book Day 2019 has been hailed a success by its organisers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 08:19:01 UTC ]
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#world book
Good news, memoir fans: Variety reports that Dani Shapiro’s bestselling memoir Inheritance will be adapted into a feature by Killer Films, with Cami Delavigne (the co-writer of Blue Valentine) on board to write the script. The memoir centers on Shapiro’s discovery, after a DNA test, that the man... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-03 13:43:07 UTC ]
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Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 19:24:37 UTC ]
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#21st century
What to do while you wait for Netflix’s Sarah Dessen Adaptations: Obviously, get thee to a bookstore and read her ... Continue reading at Book Riot
[ Book Riot | 2019-06-29 10:31:00 UTC ]
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#bookstore
Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 12:29:55 UTC ]
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#publicity conference
Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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#wieden kennedy
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The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
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The live performance is executive-produced by Susan Disney Lord, Abigail Disney, and Timothy Disney. Political theater will take on a whole new meaning tonight with help from Abigail Disney, Pulitzer Prize-winning playwright Robert Schenkkan, and a handful of high-caliber celebrities.Read Full... Continue reading at Fast Company
[ Fast Company | 2019-06-24 10:51:52 UTC ]
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#stage adaptation
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#pulitzer prize
Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian
[ The Guardian | 2019-06-24 06:04:56 UTC ]
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#page views
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Hachette Children's Group has snapped up rights to a graphic novel adaptation of Laurie Halse Anderson's critically acclaimed Speak, about a high school sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 00:08:47 UTC ]
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#hachette children
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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#publishers including
Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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#ad tech
#legal battle
#supply chain
#e-book
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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#ncc media
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#smart tvs
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#hearst