In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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#panel—scheduled
#digital advertising
Drama rights for BAFTA-winning foreign affairs correspondent Jonathan Rugman's book on the life and death of Jamal Khashoggi have been snapped up by Two Cities Television and Topic Studios, the production companies behind "Patrick Melrose" and "Spotlight". Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 16:26:21 UTC ]
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#jamal khashoggi
#production companies
#patrick melrose
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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#critical mass
#media consumption
#marketing strategy
#consumers switch
#nielsen
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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#rupert murdoch
#executive chairman
#news corp
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Canadian author Graeme Gibson has passed away, aged 85, with his partner Margaret Atwood paying tribute to her "beloved" spouse. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:21:20 UTC ]
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#canadian author
The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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#burger king
#find ways
#huge win
#nielsen
Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 06:45:47 UTC ]
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#margaret atwood
#audiobook
Amazon's UK logistics and warehouse arm tripled its corporation tax payment to £14m for 2018, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 21:29:05 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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#nielsen ratings
#sexual harassment
#perfect storm
#news channels
#—bloomberg news
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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#renewed interest
#digital publishing
“Fleabag” actor Andrew Scott has joined the cast for the BBC adaptation of Philip Pullman’s His Dark Materials trilogy. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 01:32:35 UTC ]
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#philip pullman
#bbc adaptation
#dark materials
The BBC has commissioned acclaimed screenwriter Steven Knight to adapt Ben Macintyre’s bestselling book SAS: Rogue Heroes (Viking). Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 07:33:17 UTC ]
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#sas history
Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 19:21:19 UTC ]
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#neil gaiman
#executive produce
The BBC has revealed plans for a special 2D animated adaptation of Sir Michael Morpurgo’s children’s book Mimi and the Mountain Dragon. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 15:46:37 UTC ]
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#animated adaptation
#revealed plans
#children’s book
The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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#news publishers
#increasingly recognizing
#news publishing
Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
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#rupert murdoch
#australian mastheads
#huge loss
#results released
#news corp
Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
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#web browsers
#online publisher
Benedict Cumberbatch, David Walliams, Tamsin Greig, David Oyelowo and Paul Whitehouse will star in the upcoming TV adaptation of Judith Kerr’s classic picture book The Tiger Who Came to Tea (HarperCollins Children's Books). Continue reading at The Bookseller
[ The Bookseller | 2019-07-28 22:45:17 UTC ]
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#benedict cumberbatch
#david walliams
#judith kerr
#picture book
Hello from Book Marks, Lit Hub’s “rotten tomatoes for books!” How It Works: Every day, our staff scours the most important and active outlets of literary journalism—from established national broadsheets to regional weeklies and alternative litblogs—and logs their book reviews. Each of those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 16:00:10 UTC ]
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#book reviews
#george takei
#lit hub
#rotten tomatoes
#graphic memoir