In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
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Beleaguered bookseller Barnes & Noble Inc. has a buyer. Elliott Management Corp. agreed to purchase the chain for $6.50 per share in an all-cash transaction valued about $476 million, plus the assumption of debt, the company said in a statement Friday. Barnes & Noble shares rose as... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 16:16:58 UTC ]
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Thursday morning's Adult Book & Author Breakfast featured Rachel Maddow, Malcolm Gladwell, Karin Slaughter, Marjorie Liu, and Ta-Nehisi Coates introducing their newest books, with presentations emphasizing the true crimes that inspired each to write. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Bonnier Books UK has voluntarily revealed its gender pay gap of 8.2%, as c.e.o. Perminder Mann says equality is "crucial" if the business is to stay relevant. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:20:22 UTC ]
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Figures from across the children’s book world have been paying tribute to the “extraordinary” Judith Kerr, following her death at the age of 95. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 21:54:07 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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Marvel at the median income at Google and Facebook, but remember: Reducing the pay of tens of thousands of people to a single number has its shortcomings. Continue reading at Wired
[ Wired | 2019-05-21 16:36:43 UTC ]
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"Insecure" creator Issa Rae is producing a film adaptation of "Silver Sparrow," the 2011 novel by acclaimed author Tayari Jones. Jones, whose latest novel, "An American Marriage," was shortlisted for a Los Angeles Times Book Prize, confirmed the news to Oprah Magazine. "Issa Rae is an artist... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-16 18:20:00 UTC ]
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You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget
[ Engadget | 2019-05-15 00:00:00 UTC ]
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#make purchases
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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Among three decisions handed down at a May 6 conference, Judge John G. Koeltl ruled that Barnes & Noble's countersuit against former CEO Demos Parneros can proceed. But in a twist, the judge held that an indemnification clause in Parneros's contract called for the company to advance... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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Author David Nicholls has won a BAFTA TV Craft award for best drama writer, for his adaptation of the Patrick Melrose novels. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Hachette Ireland has paid tribute to the "wonderful" books publicist Margaret Daly, who has died. Continue reading at The Bookseller
[ The Bookseller | 2019-04-27 00:00:00 UTC ]
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Pearson c.e.o. John Fallon has paid tribute to employee Dieter Kowalski, who was killed in the Sri Lanka bombings on Easter Sunday. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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