Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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HarperCollins releases 2019 gender pay gap with 'progress being made'

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[ The Bookseller | 2019-11-28 11:20:07 UTC ]
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Hachette gender pay gap report: 'moving in the right direction'

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[ The Bookseller | 2019-11-28 05:24:24 UTC ]
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Trade pays tribute to 'icon' Gary Rhodes

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[ The Bookseller | 2019-11-27 23:26:19 UTC ]
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2020 YA Book Adaptations To Make Popcorn For: Critical Linking, November 26, 2019

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[ Book Riot | 2019-11-26 11:30:58 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

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[ Media Week | 2019-11-20 11:19:56 UTC ]
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Translations Pay Off for Amazon

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[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

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[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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[ The Bookseller | 2019-11-06 05:51:00 UTC ]
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[ Book Riot | 2019-11-04 11:42:51 UTC ]
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[ Literrary Hub | 2019-10-31 17:27:27 UTC ]
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[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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[ The Guardian | 2019-10-21 15:54:16 UTC ]
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[ Book Riot | 2019-10-18 10:41:08 UTC ]
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[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
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[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

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[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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[ The Bookseller | 2019-10-08 14:50:34 UTC ]
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[ Book Riot | 2019-10-03 10:42:51 UTC ]
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