Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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Hachette Ireland pays tribute to 'brilliant' publicist Daly

Hachette Ireland has paid tribute to the "wonderful" books publicist Margaret Daly, who has died. Continue reading at The Bookseller

[ The Bookseller | 2019-04-27 00:00:00 UTC ]
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Pearson pays tribute to employee killed in Sri Lanka bombings

Pearson c.e.o. John Fallon has paid tribute to employee Dieter Kowalski, who was killed in the Sri Lanka bombings on Easter Sunday.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Faber pays tribute to 'gifted' author and journalist Lyra McKee

Tributes have been paid to 29-year-old “gifted" Lyra McKee, a journalist and debut Faber author, who was shot while observing rioting in Londonderry's Creggan estate. Continue reading at The Bookseller

[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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Hachette publishes Ethnicity Pay Gap report

Hachette has published an Ethnicity Pay Gap report, one of only a handful of UK companies to do so.   Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Apple Books Bestsellers: Hollywood Powers Adapted Books to the List

This week's Apple Books store bestseller list again shows the power the screen has over the page. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Publishing figures express frustration at gender pay gap results

Figures in the publishing industry have expressed frustration at the latest round of gender pay gap reports, which showed little progress had been made since 2017. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Amy Adams to star in Ron Howard's film adaptation of ‘Hillbilly Elegy’

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[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Bloomsbury median gender pay gap rises to 21.7%

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[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Fletcher pays tribute to sci-fi writer Vonda N McIntyre

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[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Rugby site closure swings PRH pay gap

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[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Publishers Prove That Investing in Talent Pays Off

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[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

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[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Gender pay gap static at HarperCollins

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[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Blackwell’s gender pay gap narrows

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[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

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[ Advertising Age | 2019-04-02 00:00:00 UTC ]
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Scholastic gender pay gap rises to 8.8%

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[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Macmillan pay gap closes as men's bonuses rise

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[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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OUP's gender pay gap broadly unchanged

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[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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[ The Guardian | 2019-03-26 00:00:00 UTC ]
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