It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with:
#ad blocking
#global revenues
#big problem
#magazine industry
#show signs
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with:
#cyber monday
#direct impact
#consumer confidence
#physical stores
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
A key figure in getting Arabic literature into the wider world, the Sheikh Zayed Book Award’s secretary general calls for ‘solid channels of communication’ with the international industry and its cultures. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Pushing the Outreach of Arabic... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with:
#key figure
#arabic literature
#wider world
#international industry
#porter anderson
#zayed book
Leading the recently announced Abu Dhabi Arabic Language Authority, Dr. Ali Bin Tamim wants to provide more incentives to translate Arabic literature. The post The Sheikh Zayed Book Prize’s Ali Bin Tamim: ‘Timeless Globalized Values’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with:
#zayed book
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#associate publisher
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#merger talks
#minority stake
#recent months
#memoir
Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday
[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with:
#revenue diversification
#publishing summit
Canada’s Prescient Innovation plans to launch an e-bookstore that uses blockchain, and Italy’s Bookabook sees growth with its crowdfunding model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
More news stories like this |
In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 09:00:05 UTC ]
More news stories like this | News stories tagged with:
#pearson
Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 03:23:29 UTC ]
More news stories like this | News stories tagged with:
#david mitchell
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
It is next to impossible to read every debut book that comes out in a single year. Even for me, a person who has dedicated the year to reading as many debuts as humanly possible and interviewing newly-published authors for my website Debutiful. Every month, my to-be-read pile grows larger and... Continue reading at Electric Literature
[ Electric Literature | 2019-09-24 11:00:28 UTC ]
More news stories like this | News stories tagged with:
#single year
#electric literature
#debut book
Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with:
#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Among the week's headlines: As Banned Books Week kicks off, the DoJ sues Edward Snowden over his just-published memoir; NPR reports on how a Colorado library is seeking to help its local town's news operation; and rave reviews for a new Queens Public Library building, which opens next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#news operation
#rave reviews
#books week
Scholastic has reported a 7% rise in revenue for its first quarter results to $232.6m (£185m) due partly to its YA titles and graphic novels imprint Graphix. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 16:16:17 UTC ]
More news stories like this | News stories tagged with:
#quarter results
#7% rise
#ya titles
#scholastic
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media
In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
More news stories like this | News stories tagged with:
#virginia beach
#instagram accounts
#east coast
#print sales
#independent publisher
Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with:
#print media
#full page
#editorial content
#digital publishing
Kyle Books aims to spark a "national conversation" with Tom Watson’s account of how he reversed his diabetes and lost eight stone. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 07:20:10 UTC ]
More news stories like this | News stories tagged with:
#tom watson
#national conversation