It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Publishers in many countries are finding success with nonfiction children’s books that offer illustrated explanations of complex concepts. The post Agent Stephanie Barrouillet: Nonfiction Leads Global Children’s Book Scene appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-04 06:30:22 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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HarperCollins executive publisher Kate Elton, Wonderbly founder Asi Sharabi, Lonely Planet editorial director Tom Hall, and Amanda Ridout, founder of Boldwood, will discuss the global book economy at FutureBook Live 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 07:41:35 UTC ]
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The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Hatty Stiles has joined Amazon Publishing’s global rights team as senior rights manager. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 04:56:01 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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“Catch and Kill” was pulled from two of Australia’s biggest online book retailers amid legal threats from the former National Enquirer editor who features prominently in the book. Continue reading at The New York Times
[ The New York Times | 2019-10-16 14:44:46 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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HarperCollins has landed world rights to golf legend Tiger Wood’s first ever memoir, entitled Back, promising the "definitive" story of his career, fall and comeback. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 21:07:47 UTC ]
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Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 00:46:32 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Canongate has acquired an exposé of the modern global pharmaceutical industry, Sick Money, by Billy Kenber. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 04:17:31 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Coolabi Licensing has secured the global licensing rights for the much-loved classic children’s picture book Giraffes Can’t Dance (Orchard Books). Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 02:30:29 UTC ]
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In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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