The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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#high quality
#digital arm
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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#digital media
Zara Chowdhary’s The Lucky Ones is a devastating, timely memoir about survival, reclamation and what it means to exist on the margins of society and within your own familial unit. Zara speaks to us, raw and unfiltered, about growing up as a young muslim girl in Ahmedabad, India, in the aftermath... Continue reading at Electric Literature
[ Electric Literature | 2024-10-17 11:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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In a career that began in the 1950s, her roles ranged from Desdemona to Miss Jean Brodie, Virginia Woolf and Minerva McGonagall• Mark Lawson: Maggie Smith was a magisterial star with the courage and talent to do absolutely everythingMaggie Smith, the prolific, multi-award-winning actor whose... Continue reading at The Guardian
[ The Guardian | 2024-09-27 13:17:05 UTC ]
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The Substance is a satirical body-horror and science fiction film underpinned by feminist critique. Continue reading at The Conversation
[ The Conversation | 2024-09-27 01:41:32 UTC ]
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Today is the 50th anniversary of the release of Robert Caro’s The Power Broker: Robert Moses and the Fall of New York (Fact #1). The book remains incredibly popular—it’s currently in its 74th printing and has has never been out of print in hardcover or paperback (#2), despite Caro initially... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-16 16:00:08 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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We spoke with three teachers and librarians who find value in sharing illustrated books with older students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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#picture books
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Len Riggio, former chair of Barnes & Noble, dies at 83. The visionary entrepreneur revolutionized bookselling in the US. The post Barnes & Noble’s Len Riggio, Dead at Age 83 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-27 22:00:47 UTC ]
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Up to 85 staff take a voluntary redundancy after Nine newspapers announced it was cutting 200 jobsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastUp to 85 journalists, most of them senior, have taken a voluntary... Continue reading at The Guardian
[ The Guardian | 2024-08-20 07:43:28 UTC ]
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Larry Silverstein, the developer behind the World Trade Center complex in Manhattan, is eyeing more opportunities uptown. The 93-year-old real estate mogul — who has largely focused on developing towers in downtown Manhattan — said he would consider expanding more in Midtown as... Continue reading at Crains New York
[ Crains New York | 2024-08-13 16:45:08 UTC ]
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