Ad Age's 2016 Hispanic Fact Pack Is Out Now

The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Digital Sales Down 2% in Canada in 2016

BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Audiobook Sales Up Again in 2016, Posting Double-Digit Gains

Total sales of audiobooks rose 18.2%, to an estimated $2.1 billion. Unit sales for the year were up even more, rising 33.9% over 2015, to 89.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down

Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
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Rebel Wilson lied to journalist about age and real name, court hears

Caroline Overington says Wilson ‘had not been honest’ when she confirmed her age was 29 and her ‘real name’ was Rebel​A journalist at the centre of a​ trial between Hollywood ​actor Rebel Wilson and a magazine publisher ​has said the comic star lied to her face.Caroline Overington worked for the... Continue reading at The Guardian

[ The Guardian | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: Coming of Age in Mississippi: Jesmyn Ward

Jesmyn Ward is a BookExpo veteran, who has attended the show multiple times, in connection with her bestselling titles "Salvage the Bones" (Bloomsbury), which won the 2011 National Book Award, and her memoir,"Men We Reaped" (Bloomsbury, 2013). Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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BookExpo 2017: Audiobooks Evolve in the Age of Podcasts

“There’s a renaissance for spoken-word content and our media diet is expanding, but as the landscape becomes more saturated, audiobooks face greater and greater discoverability challenges,” said Tom Webster, v-p, strategy and marketing, at Edison Research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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In a Data-Centric Age, Many Publishers Come Up Short [PDF]

Special report: Shortsightedness and organizational inefficiency could herald a major missed opportunity. The post In a Data-Centric Age, Many Publishers Come Up Short [PDF] appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
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Publishing staffers say age is a workplace issue

Claims are being made of a “thinning out” of older staffers in publishing, with the industry shifting its workforce demographic. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Get 'Microsoft Office 2016 at Work for Dummies' ($20 value) FREE for a limited time

As the world's leading productivity software, Microsoft Office plays an integral role in the daily lives of professionals. Understanding how to quickly and accurately use Office 2016 can improve your productivity, and provide you with all the tools and knowledge you need to be successful. This... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
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Argentina's Book Market Fell 40% in 2016

Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Facebook publishes fake news ads in UK papers

Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World

[ BBC World | 2017-05-08 00:00:00 UTC ]
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Facebook's Dreaded Headwinds to Ad Growth Aren't Here Yet

Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday

[ Digiday | 2017-05-03 00:00:00 UTC ]
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Reactions to the Publishers Association’s UK 2016 Report: Clearly Unclear on Digital

The culprit-of-choice for the new report's 'downturn' in e-reading is 'screen fatigue.' And the usual confusion follows a data-challenged overview. The post Reactions to the Publishers Association’s UK 2016 Report: Clearly Unclear on Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-02 00:00:00 UTC ]
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Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Can We Stop Ad Creep?

Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company

[ Fast Company | 2017-05-02 00:00:00 UTC ]
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