The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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It’s the news that some might think makes perfect sense: “American Horror Story” will tackle the 2016 presidential election. During an appearance on Bravo’s “Watch What Happens Live!” Wednesday night, “AHS” co-creator Ryan Murphy revealed that the next season of the popular FX horror anthology... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-16 00:00:00 UTC ]
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Despite some softness late in the year, bookstores sales in 2016 rose 2.5% over 2015. Store revenue reached just under $12 billion last year compared to $11.68 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Revenue for the year at Simon & Schuster was $767 million, down 1.8% from 2015. Operating income increased 4.4%, to $119 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Sourcebooks has acquired worldwide English rights to 'Chasing Red,' a novel by Canadian author Isabelle Ronin, which was the most-read story on Wattpad last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-14 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Retailers blame the presidential campaign and postelection anxiety for the year ending on a flat note, but some categories are growing in the book trade and in the comics shop market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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Publishers will have to be "broad, open and diverse in their interests and in the voices they find" in response to the turbulent political climate caused by President Trump's election, Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Revenue in the IDW publishing group fell 2.3%, to $27.9 million, in the fiscal year ended October 31, 2106. Revenue for all of IDW Media Holdings rose 32.2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Sales of print books fell 3.6% last year compared to 2015, dropping to $753.4 million, according to figures released this week by BookNet Canada. Print units were off 6.4% as Canadians continued to do more of their book buying online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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Statistics from BookNet Canada reveal the best-selling books of 2016, along with a stable Canadian book market and growing online book sales. The post BookNet Canada’s 2016 Snapshot: Nonfiction Lags Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-31 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Sales of adult trade books rose 10.3% in August 2016 over August 2015, but sales of children’s/young adult titles slipped 1.3%, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Books by Paula Hawkins, Bill O'Reilly, and J.K. Rowling topped the 2016 bestseller charts for adult fiction and nonfiction, and for children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Over 50 booksellers from as far away as Cumbria gathered in London last night for the launch of The Booksellers Network. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Ina Garten’s 'Cooking for Jeffrey' was 2016’s bestselling print cookbook, selling more than 400K copies last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Thirty finalists, including the author of 'Swing Time,' Zadie Smith, 'LaRose' author Louise Erdrich, and 'Commonwealth' author Ann Patchett, are up for NBCC Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
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