The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Adult trade sales rose 6.8% in November 2016, while sales in the children’s/young adult segment jumped 16.2%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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The US is in crisis - what about its literature? Michelle Dean reports on the list of American writers to watch this decade, which is as diverse as the country itselfThe 2017 list in fullIt is a strange time to be making declarations about the nature of American writing. The country’s not... Continue reading at The Guardian
[ The Guardian | 2017-04-26 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Almost anyone can use the worldwide web to be a media outlet, so how will we differentiate between truth, myth and lies? Australia’s two largest legacy media organisations recently announced big cuts to their journalistic staff. Many editorial positions, perhaps up to 120, will disappear at... Continue reading at The Guardian
[ The Guardian | 2017-04-15 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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A one-time charge associated with the sale of Quarto's Books & Gifts Direct business resulted in an operating loss for the company in 2016, but sales and profits in its core publishing operations rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Four of the five large publicly held trade publishers managed to improve their operating margins in 2016 over 2015, despite generally weak revenue performances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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The lack of a mega-bestseller was one factor in the 9.6% drop in revenue at Penguin Random House in 2016; earnings in the year fell 3.6% compared to 2015. Operating margins, however, improved to 16.0% in 2016, up from 15.0% in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-28 00:00:00 UTC ]
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Booker prize-winner David Storey, author of This Sporting Life (Vintage), has died aged 83. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October 2016 compared to the same month in 2015, while sales in the children’s/young adult segment rose 1.9%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Blackwell’s losses deepened in its last financial year, with the move of one of its flagship campus shops in Manchester to a temporary venue a contributing factor. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Novelist Louise Erdrich won the fiction prize, Matthew Desmond won for nonfiction; and Margaret Atwood received the lifetime achievement award at the National Book Critics Circle Awards ceremony last night in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Some of literature's leading lights gathered on March 16 for the National Book Critics Circle Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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