The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Stephen King celebrates his 70th birthday on 21st September, a day his UK publisher Hodder & Stoughton is marking with a campaign called King for a Day. King for a Day includes screenings of adaptations of King's books at the BFI and the very first author-based Twitter emoji - a typewriter... Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% lower in the week ended Sept. 3, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book?... Continue reading at The Guardian
[ The Guardian | 2017-09-04 00:00:00 UTC ]
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With sales down in three of the four major publishing segments, unit sales of print books at outlets that report to NPD BookScan were 2% lower in the week ended Aug. 27, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Hodder has won a new young adult fantasy duology at auction, the Hollow Crown series, from author Zoraida Córdova in collaboration with Glasstown Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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“Extraordinary” science fiction writer Brian Aldiss died on Saturday (19th August) after celebrating his 92nd birthday the previous day. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Dr Gordon Ostlere, who wrote novels under the penname Richard Gordon, has died aged 95. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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A 68-year-old man who was rejected by the prestigious Iowa Writers' Workshop has filed a complaint with the U.S. Department of Education, claiming he was discriminated against because of his age. Dan Thomson, a former lawyer and self-published author, was among the 97% of applicants to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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What Happened, due out in September, will tell her story of the electoral battle with Donald Trump in ‘a deeply intimate account and a cautionary tale for the nation’Hillary Clinton has promised that she will be “letting [her] guard down” in the most personal book she has yet written: a memoir... Continue reading at The Guardian
[ The Guardian | 2017-07-27 00:00:00 UTC ]
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Scott Pack has joined independent publisher Eye Books as editor-at-large, and will commission works for readers "hungry for more adventurous titles". Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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The book by former Democratic National Committee chair Donna Brazile will examine the scandals and disputes surrounding last year's presidential election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-12 00:00:00 UTC ]
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