The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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Federal authorities said Friday they had broken up an international network of money launderers who moved millions of dollars for the Sinaloa drug cartel and other criminal groups using an off-the-books system of remittance that bypassed traditional banks. Gurkaran Singh Isshpunani, 34, who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-03 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Michael Cairns has stepped down with immediate effect as c.e.o of Publishing Technology after news the company will make a loss in 2015. In a trading update, the company said Cairns has stepped down "after careful consideration", and has been replaced on an interim basis by chief technology... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Writers David Nicholls, Rosamund Lupton, Marian Keyes and Francesca Simon and publisher Andersen Press are among the latest to join a fundraising effort to help Syrian refugees. Started by author Patrick Ness yesterday, who pledged to match £10,000 in donations to Save the Children via an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Hires this year by MediaMath, one of the few large independent ad tech companies that hasn't gone public or sold, suggest that it's gearing up for change, beit an initial public offering or more aggressive growth as a still-private player.Most recently, Rich Schmaeling joined MediaMath this... Continue reading at Advertising Age
[ Advertising Age | 2015-08-27 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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#larger reach
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P.M. Sukumar, CEO of HarperCollins India, has decided to leave the company to pursue other Interests. A replacement for Sukumar will be named in the coming weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Media Source CEO, Randy Asmo will serve as interim publisher while a search is conducted for Singer's replacement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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Jane Furze is to step down as literature festival director for the Cheltenham Literature Festival after four years in the post. A statement from the board of Cheltenham Festivals said it was announcing the news “sadly”. Furze said she was leaving to “allow myself some time out”. She will step... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Peter Owen has stepped down as m.d. of his eponymous publishing house, with Nick Kent taking over the position. Owen has also handed over the position of publishing director to Antonia Owen, but will remain chairman of the company. Antonia Owen is Owen’s elder daughter, and previously held the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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The Book People’s co-founder Seni Glaister is stepping down from her role as c.e.o of the company. William Wellesley, who has been at the company since January, and has been previously joint managing director at Molton Brown and group chief operating officer at GEMS Education, has been appointed... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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