The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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After 17 years at the helm of the National Association of College Stores, where he oversees a 225-person staff and four subsidiaries, CEO Brian Cartier will retire on June 30, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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Linda Shaughnessy is stepping down from her role as joint head of the Foreign Rights department at United Agents. Shaughnessy was head of Foreign Rights at AP Watt for 34 years before it was bought by United Agents. She will continue to act as a primary agent for her own clients, who include... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Glen Moreno is preparing to step down from his role as chairman of Pearson after a decade, according to Sky News. Sources told the broadcaster that Pearson's nominations committee had enlisted JCA Group, a City headhunting firm, to oversee the process of recruiting Moreno's successor. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Sam Husain is to retire from his position as c.e.o of Foyles in April after eight years at the helm of the bookseller. Former Hamleys c.o.o. Paul Currie will replace him. Husain will step down on his 68th birthday in April. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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The board of the Loft will initiate a national search to replace Jocelyn Hale, the Minneapolis literary center's executive director, who is stepping down from the position this summer after seven years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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Booksellers have welcomed the news that business rates will be reviewed and a 25% tax will be imposed on multinationals' profits from UK economic activity. In the Autumn Statement yesterday (3rd December) the Chancellor George Osborne revealed that multinational companies like Amazon, Google,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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The world of children's publishing in the U.K. has been rocked by Bonnier's announcement that Sarah Odedina has "decided to leave Hot Key Books." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Sarah Odedina is stepping down from her role as m.d. of Hot Key Books with immediate effect. Bonnier, which owns Hot Key, made no comment on Odedina's departure apart from saying the search for her replacement had started. Odedina will stay at the company until 30th April 2015 but Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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HarperCollins Canada president and c.e.o. David Kent will leave the company at the end of the year, as the publisher consolidates its north American functions. Canadian distribution will now be outsourced to US firm RR Donnelley, which will handle delivery of HC Canada titles from spring next year. Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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French trade publication Livres Hebdo has scrapped its monthly distance print book sales barometer, which measured online and mail order sales, as an indirect result of Amazon’s refusal to provide any of its data to market research agencies. This refusal prompted Fnac, the largest cultural... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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