The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with:
#magazine industry
Hachette UK has restructured its sales operation, creating two sales teams, resulting in the loss of a respected and much-loved director and up to 20 jobs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#sales operation
#sales teams
Paul Crichton will be leaving his post as v-p, director of publicity at Simon & Schuster Children's Publishing on June 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss children
Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#magazine publishers
#hundred years
#ll find
Public libraries have an economic impact on their communities that far exceeds their "... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#economic impact
Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videos viewed
#mobile devices
#company plans
By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guide sections
#growing importance
#denis wilson
#emerging technology
#media industry
#digital publishing
When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World
[ BBC World | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher hachette
Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
More news stories like this |
While Amazon slow-tracks HBG titles, at least one chain is stepping up HBG's presence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
More news stories like this |
John McNamee has stepped down from his role as president of the European and International... Continue reading at The Bookseller
[ The Bookseller | 2014-04-15 00:00:00 UTC ]
More news stories like this |
When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#things publishers
#ad networks
#fighting back
#media agencies
#playing field
Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david pemsel
#digital growth
#global brand
#held steady
George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
#george lossius
#urging publishers
#embrace technology
Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek
[ AdWeek | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rate base
#barnes noble
#single-copy sales
The pressure on newspaper website editors to stay in the top three can be intenseJanuary, the start of a new year in the digital premier league (as recorded by ABC). And it's the big three still on top: Mail Online, with 60 million monthly users in Britain and Ireland, and 130 million abroad, up... Continue reading at The Guardian
[ The Guardian | 2014-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#50% year
#mail online
#tony gallagher
Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#ad agencies
Bonnier-owned Templar today announced that creative director Amanda Wood is stepping down.... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
More news stories like this |