ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
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A Killer’s Last Steps

A couple months ago I began the tour for my book about President John F. Kennedy’s assassination with a lecture at Southern Methodist University in Dallas—a talk I was told would be attended by four members of the Oswald family. Also at the lecture were three men who knew a lot about Nov. 22,... Continue reading at Slate

[ Slate | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president john


Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites


Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content


How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Almost 300 authors sign up to participate in 'Indies First' effort

Writer Sherman Alexie asked other authors to work at an indie bookstore on Small Business Saturday this year and hundreds of other writers have already pledged their support. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstore


Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek

[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gossip girl #growing importance #key player #revealed plans #cosmopolitan brand


Watch The ABCs And 123s Come To Life In These Stunning Pop–Up Books

There are tons of bad pop–up books out there, content to merely sprong, jut, accordion, or bulge. French paper engineer and children's book author Marion Bataille does a different kind of pop–up. She has released a trilogy of books that explore the design of the Roman alphabet and Arabic... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
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"L" Is For Formaldehyde Lamb: Damien Hirst Releases His First ABC Book

Turning your innocent three–year–old into a tiny art snob has never been easier: Damien Hirst's new educational children's book, ABC, pairs 26 of his artworks with letters of the alphabet. Why not kill two birds with one stone and teach your kid about "The Physical Impossibility of Death in the... Continue reading at Fast Company

[ Fast Company | 2013-10-04 00:00:00 UTC ]
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Michael House Stepping Down as President, Publisher of Chicago Defender

Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
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UBM CEO to Step Down

David Levin is stepping down as CEO of UBM after eight years at the head of the UK-based events and communications giant, the company announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david levin


Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #research tool


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Will the Quebec Government Step In to Try To Save Small Bookstores?

Hearings begin in Quebec to consider the regulation of book prices that would favor small bookstores. One economist argues that this will ultimately hurt the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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HarperCollins Steps Up in Fiction

The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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McKearney to step down at The Reading Agency

Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Scarpetta film moves a step closer

A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News

[ BBC News | 2013-08-15 00:00:00 UTC ]
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Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
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Magazine ABCs: Company falls by more than a third in embattled glossy sector

The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures