ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


Bob Carrigan Steps Down as IDG Communications CEO

 Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiscal year


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Barnes & Noble CEO steps down following dismal financial reports

Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore chain #recently announced


High-profile moves a 'retrograde' step for women

The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley


CEIR CEO to Step Down

Doug Ducate has announced his intention to step down as CEO of the Center for Exhibition Industry Research (CEIR) by the end of 2013. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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Converse Has More Springfield in Its Step With New Simpsons Sneakers

Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers. Through Converse retailers and Journeys.com, you can get your paws on these colorful high-tops... Continue reading at AdWeek

[ AdWeek | 2013-06-25 00:00:00 UTC ]
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iCrossing CEO Don Scales Steps Down

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek

[ AdWeek | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display advertising #ad industry


Meredith Launches Multibranded Augmented Reality Effort

  Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single app


A Small Example of How Korea’s Efforts to Promote Its Literature Pays Off

A publishing grant from South Korea's Literature Translation Institute will help UK's b small publishing promote the children's book "Creative Hand Art." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea


Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience


Hodder steps up online communities

Hodder is stepping up its online consumer engagement programme. Three new community hubs are... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #community hubs


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store


After 37 Years, Winton Steps Back

After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


eMusic CEO steps down as site merges with ebook distributor

It's only March, but 2013's already proving to be quite the wild ride for music distribution trailblazer, eMusic. A month after eschewing its long time subscription-only model by adding direct music purchases, the site has merged with Ray Kurzweil-founded ebook distributor, K-NFB Reading Inc.... Continue reading at Engadget

[ Engadget | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor #wild ride #media content #future direction


ePublishing Acquires B2B Audience Network

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network


‘Step change’ for birders with Bloomsbury ebooks

Bloomsbury is launching a series of ornithology titles as enhanced ebooks which will include... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step change #enhanced ebooks


Magazine ABCs: Glamour and Good Housekeeping top PPA's combined ranking

Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week

[ Media Week | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #good housekeeping #combined print


Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth