ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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Effort against distracted driving advances

Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essential politics #daily feed #california government #politics news #michael bloomberg

S&S India steps up local publishing with new hire

Simon & Schuster is stepping up its local publishing in India and has hired an editorial director to head up a new list. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publishing #simon schuster

Waterstones: four board members step down

Waterstones has reduced the size of its board by four with its owner Alexander Mamut saying the chain is now “financially strong and poised for future growth”. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future growth

InStyle Editor Ariel Foxman Is Stepping Down in August

Even more big changes are afoot at Time Inc. in the wake of last week's executive reorg, with InStyle's Ariel Foxman announcing today via WWD that he plans to step down as editorial director. Foxman, who has been with the brand for nearly eight years, will officially exit on Aug. 4 after closing... Continue reading at AdWeek

[ AdWeek | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top job #past couple #explore opportunities #telling stories #combined print #digital circulation

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

St. Paul Friends of Public Library Head Peter Pearson To Step Down

Peter Pearson, executive director of The Friends of the St. Paul Public Library, will retire December 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach

HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-party data

A Swiss Academic Powerhouse Steps Onto the World Stage

The CEO of Peter Lang, an international publishing group, is now one of six owners pivoting the company to face outward from Bern. Four years ago, she says, the company was 'very good at hiding.' The post A Swiss Academic Powerhouse Steps Onto the World Stage appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world stage

Duncan Edwards Steps Down as CEO of Hearst Magazines International

Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines

Friedman steps down as c.e.o of Open Road

Jane Friedman will move to become chairman of Open Road Integrated Media, while Paul Slavin has been named the new c.e.o. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friedman steps #open road #jane friedman #paul slavin

Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint

4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #sponsored content #drive subscriptions

BEA 2016: Truth: They’re a Voracious Audience

News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #highest percentage

BEA 2016: Jennifer Weiner Takes a Big Step into Middle Grade

Jennifer Weiner is widely known to adult readers for her bestselling women-centric novels (Good in Bed; Who Do You Love), her columns for the New York Times Op-Ed pages and Sunday Review, and her humorous Twitter feed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big step #middle grade #jennifer weiner #adult readers

Bernie Corbett steps down at Writers' Guild

Bernie Corbett, general secretary of the Writers’ Guild of Great Britain, has stepped down after 15 years at the helm of the trade union. Continue reading at The Bookseller

[ The Bookseller | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general secretary #great britain

Nielsen to Measure Performance of Facebook Instant Articles

Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen #give publishers #complete picture #digital audiences

YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone