ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

Other Publishing stories related to: 'ABC, GfK MRI Step Up Audience Measurement Efforts'


Major Companies Expand Effort to Support Federal Library Funding

The Corporate Committee for Library Investment expands an effort that began last week with a letter to Congress from eight publishers and library vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
More news stories like this |


‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this |


B&N's New CEO Must Step Up Its Sales

As the new head of Barnes & Noble, Demos Parneros knows his top priority is to stop the sales slide that has plagued the company’s retail stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales slide #barnes noble #demos parneros #top priority #retail stores


Harris steps back from running Stripes

Stripes’ publisher Jane Harris is to step down from running the list after 12 years with the Little Tiger Group fiction imprint, triggering a restructure. Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
More news stories like this |


Michela Abrams Steps Down at Dwell | Industry Notes

More Pulitzers for magazine media, a fight over a Wisconsin nature magazine, and more... The post Michela Abrams Steps Down at Dwell | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Publishers develop security measures with counter-terrorism police

Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrorist attack


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content


Friedman Steps Down as Chair, Executive Publisher of Open Road

Jane Friedman, the former CEO of HarperCollins who cofounded Open Road Integrated Media in 2009, has stepped down as chairman and executive publisher of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friedman steps #executive publisher #open road #jane friedman


Clays restructure as Kate McFarlan steps down

Book printing company Clays will restructure when strategic director Kate McFarlan steps down in April after 20 years with the company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-23 00:00:00 UTC ]
More news stories like this |


PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #top execs


When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Trade steps out for women's march

Authors, publishers and booksellers were among the huge crowds participating in the international anti-Trump Women’s Marches on Saturday (21st January). Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this |


Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #user ids #earnings call #living room


Next Steps in Digitization for Book Publishers

Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently sponsored #grown rapidly #ve carved #adweek magazine


New executives step up at Condé Nast as Nicholas Coleridge retires

Wolfgang Blau becomes president and Albert Read moves into the managing director’s role at the Vogue and Vanity Fair publisher New appointments have been announced by magazine publisher Condé Nast in the wake of Nicholas Coleridge’s decision to step aside and take on the role of... Continue reading at The Guardian

[ The Guardian | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager


Khorsandi withdrew from Jhalak Prize for fear of 'alienating' audience

Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jhalak prize


Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover channel #diverse audiences #major publishers #television networks


Editorial restructure for Hodder as Webb takes 'step back'

Hodder & Stoughton is restructuring, dividing both its fiction and non-fiction publishing teams into two publishing units each, because non-fiction publishing director Rowena Webb is taking a "step back from management to focus on acquiring and publishing the books she loves." Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial restructure #step back