ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

Other Publishing stories related to: 'ABC, GfK MRI Step Up Audience Measurement Efforts'


Graydon Carter to Step Down After 25 Years at Vanity Fair

The editor-in-chief has announced he will leave the magazine in December. The post Graydon Carter to Step Down After 25 Years at Vanity Fair appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graydon carter #vanity fair


Quarto's Jacqui Small prepares to step down

Jacqui Small, group publisher of the eponymous Quarto imprint, is preparing to step down from her full-time role at the end of the year, which will also see the closure of the list after nearly 20 years. Continue reading at The Bookseller

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqui small #group publisher


B&NE Steps Up Fight Against Counterfeiters

Barnes & Noble Education has agreed to implement a program developed earlier this year in an attempt to stop the spread of counterfeit of print textbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print textbooks


Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions


Kakutani Leaving Times' Book Dept; Sehgal Stepping In

Michiko Kakutani, the chief book critic for the 'New York Times,' is leaving her job in the books department. While the paper has not named a new chief critic, Parul Sehgal (formerly of PW) is joining the paper's team of daily critics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michiko kakutani #books department #chief critic #parul sehgal


French-speaking Belgium steps closer to fixed book prices

The government of French-speaking Belgium (Wallonia and Brussels) has adopted a draft decree permitting publishers to fix book retail prices after a fourth and final reading. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this |


How Facebook’s Efforts to Combat Fake News Will Affect Link Previews From Publishers

The next battleground in Facebook's war against fake news is the link previews on shared posts from publishers. Product manager for news Alex Hardiman announced in a blog post that non-publisher pages can no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API... Continue reading at AdWeek

[ AdWeek | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #link previews #product manager #non-publisher pages #graph api #page composer


California politics updates: Brown launches climate data effort with Bloomberg as cap-and-trade vote looms

Los Angeles-area Rep. Brad Sherman has introduced articles of impeachment against President Trump, making good on a promise to move the process forward.Sherman's move has put him at odds with House Democratic leaders, who have tried to quiet talk of impeachment, hoping instead to focus on the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump #making good


Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Stop the Collapse of Good Content in Three Easy Steps

Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age

[ Advertising Age | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top end #time consuming #long tail


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech platform #publisher claims


Get 'How to Measure Anything in Cybersecurity Risk' ebook ($29 value) FREE for a limited time

How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews

[ Betanews | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook $29 #limited time #sheds light


Library Advocacy Efforts Gain Steam

A look at some ongoing federal, state, and local librarian-led campaigns to demonstrate the value of libraries in the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this |


English PEN director Glanville steps down

Jo Glanville is stepping down as director of English PEN after being awarded an honorary visiting fellowship at the German university Arbeitsstelle Holocaustliteratur. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english pen


PRH launches 'inclusion tracker' in bid to measure diversity

Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh launches


BookExpo 2017: Isla Fisher Steps onto a New Stage

Over 25 years, actress and comedian Isla Fisher has played a variety of film and television characters, but her hands-on favorite role has always been that of mother to her three children with fellow comedian Sacha Baron Cohen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this |


Goodings steps back from Virago as Savitt takes over

After 20 years as publisher at Virago, the “inspirational” Lennie Goodings will step back from the role, taking on a new position as Virago chair, working three days a week. Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step back


Transworld Ireland publisher McHugh to step down

Eoin McHugh, who has been publisher of Transworld Ireland since the imprint’s creation 10 years ago, is leaving the company. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #transworld ireland