ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with: #tv audience #preakness race #household figures #actual running #nbc affiliate #aired nbc


Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caption id= #tv stations


BookExpo's Librarians' Lounge 2019: Learn More about Move Books’ Efforts to Get Boys Reading

On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #year ahead


The Next Step is sheepish deal for Sweet Cherry

Sweet Cherry has bought the publishing rights to a trio of licences: Aardman Studios’ Shaun the Sheep, nostalgia brand Rainbow, and CBBC reality TV-style show "The Next Step", which centres around a dancing studio. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet cherry #publishing rights


New Book Reveals Stunning Misconduct And Dysfunction At ABC’s 'The View'

"Ladies Who Punch" details some of the never-reported scandals that plagued the hit TV talk show. Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-28 01:55:17 UTC ]
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One step beyond

Philip Jones looks ahead to assess how the publishing industry will weather Brexit. Continue reading at The Bookseller

[ The Bookseller | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip jones #publishing industry


The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #user engagement #forcing publishers


Faber scales up with Vincent's history of measurement

Faber have bought a history of measurement by a "hugely talented young non-fiction writer", James Vincent. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Get 'The Cyber Risk Handbook -- Creating and Measuring Effective Cybersecurity Capabilities' ($43 value) FREE for a limited time

Cyber risk is a fast-growing enterprise risk, not just an IT risk. Yet seldom is guidance provided as to what this means. This ebook is the first to tackle in detail those enterprise-wide capabilities expected by Board, CEO and Internal Audit, of the diverse executive management functions that... Continue reading at Betanews

[ Betanews | 2019-03-09 00:00:00 UTC ]
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Egmont reveals drop in reading for pleasure and new sustainability measures

A study revealing a drop in children reading for pleasure and a commitment to sustainable magazine publishing were among the initiatives revealed at Egmont’s Annual Insight Presentation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Lt. Gov. Justin Fairfax says he won't step down as Virginia Democrats explore options

Democratic Lt. Gov. Justin Fairfax said he will not step down and will preside over the Virginia Senate on Monday regardless of any attempts to remove him from office amid allegations that he sexually assaulted two women. In a telephone interview with the Washington Post on Sunday night as fellow... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sexually assaulted #telephone interview #sunday night


BuzzFeed, Vice and Group Nine form measurement alliance

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age

[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #tubular labs


Russian Publishers Consider a New Winter Effort in Fighting Piracy

Russian book publishers are considering signing on to a new anti-piracy memorandum of cooperation with major tech platforms. The post Russian Publishers Consider a New Winter Effort in Fighting Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian publishers #fighting piracy


‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories

Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
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Cath Burke steps up as deputy m.d. for Little, Brown Book Group

Cath Burke, Sphere Fiction publisher and executive director of Little, Brown’s rights and audio teams, has been promoted to deputy managing director of Little, Brown Book Group. Continue reading at The Bookseller

[ The Bookseller | 2019-01-11 00:00:00 UTC ]
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Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Murder trial lawyer’s hit legal memoir seeks wider audience with Quercus

Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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CEO of Condé Nast stepping down

The upheaval at Conde Nast has taken a new turn. Robert Sauerberg, who has effectively led the storied magazine publisher since 2010, is stepping down, as parent company Advance Publications plans to... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-11-27 00:00:00 UTC ]
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Conde Nast kicks off outside search for new CEO as Bob Sauerberg prepares to step down

Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age

[ Advertising Age | 2018-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international companies #full potential