The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Rachel Feldberg is stepping down as artistic director of Ilkley Literature Festival to study for an MA in history. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
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It's 'the building up of publishing assets,' not cash reserves, says Richard Charkin, that finally adds up to a publishing house's worth. The post Richard Charkin: How Do We Measure Commercial Success in Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-31 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-26 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Francoise Dubruille will step down from the position as director of the European and International Booksellers Federation (EIBF) in April 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Julia Posen, executive vice president and commercial director at the Walker Books Group, is stepping down after eight years with the company to pursue new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Philip Jones believes the big groups dominating the publishing landscape today are the same as those that dominated it 20 years ago. Continue reading at The Bookseller
[ The Bookseller | 2018-07-30 00:00:00 UTC ]
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During his brief, comic stint as White House press secretary, Sean Spicer had a special, up-close view of President Trump. In his memoir, "The Briefing," he portrays a president who may seem foreign to many Americans. In Spicer's telling, Trump has a "deep vein of compassion and sympathy." He is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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Laurence Orbach has stepped down from his position as executive chairman for Quarto in the latest wave of changes to the company's governance. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Christian Teresi, the Association of Writers and Writing Program's conference director since 2008, has stepped down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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In 2014, the International Digital Publishing Forum executive director, Bill McCoy, spoke to 'PW' about the organization’s goals, influence, and success in advocating for accessibility in publishing and how ePub 3 will push its agenda forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Peter McKay, c.e.o. of the Publishing Training Centre (PTC), is retiring to Ireland after seven years with the company. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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