ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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David Inman Steps Down at Quarto Group

After five years as managing director of Quarto Partners, a division of the U.K. illustrated book publisher the Quarto Group, David Inman plans to leave the company at the end of February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #quarto partners


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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Audio, AI and audiences key for 2018

Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller

[ The Bookseller | 2018-01-08 00:00:00 UTC ]
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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek

[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday


Frances Pinter steps down from KU Research

Frances Pinter is relinquishing her position as executive director of policy analysis and research group Knowledge Unlatched Research this spring. Continue reading at The Bookseller

[ The Bookseller | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances pinter


Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


The Tories are out of step with modern life – and Toby Young shows it | Ian Birrell

The appointment of this boorish polemicist to the Office for Students will only confirm how toxic the current Tory brand is to younger votersToby Young has never been shy of self-promotion. He admits to possessing a “gargantuan” ego, writes frequently about himself and was famously the author of... Continue reading at The Guardian

[ The Guardian | 2018-01-03 00:00:00 UTC ]
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For Communities Of Color, Startup Funding Efforts Can Hold Promise And Pitfalls

Steve Case’s Rise of the Rest seed fund seeks to spur startup growth in “flyover country,” but race can present a starker dividing line than geography. Twenty years before J.D. Vance published his best-selling memoir, Hillbilly Elegy, Harvard sociologist William Julius Wilson wrote an elegy of... Continue reading at Fast Company

[ Fast Company | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #flyover country #twenty years #best-selling memoir


Friday Wake-Up Call: What's Next For Papa John's After Its CEO Steps Down? Plus, Apple's PR Blunder

Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice;... Continue reading at Advertising Age

[ Advertising Age | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #older people #silicon valley #mark zuckerberg


Shaw to step down from Edinburgh Festival book sales

James Shaw, the Edinburgh International Book Festival's long-serving head of book sales and retail, is stepping down in October 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james shaw #book sales


AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nat geo


Skyhorse Unionizing Effort Ends in 'No'

An effort to organize Skyhorse Publishing has ended, for now, as pro-union workers at the independent publisher were outvoted in an election to determine whether eligible Skyhorse employees would join Local 2110 of the United Auto Workers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publisher


GLIBA Executive Director Deb Leonard To Step Down

Great Lakes Independent Booksellers Association executive director Deb Leonard is leaving the regional booksellers association at the end of December, after six years at the helm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organizer reedpop #literary fiction


Alberti to step down as chief financial officer at PRH US

Penguin Random House’s chief financial officer (CFO) in the US, Milena Alberti, is leaving the company at the end of this year. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #milena alberti


Bétourné to step down at Le Seuil

Olivier Bétourné, chairman and c.e.o. of French publisher Le Seuil, is handing over the post next April to Hugues Jallon. Continue reading at The Bookseller

[ The Bookseller | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le seuil


Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #enterprise administrators #mobile technology


MPIBA's Executive Director Stepping Down

Laura Ayrey Burnett, executive director of the Mountains & Plains Independent Booksellers Association since 2010, has stepped down, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately


Greenhough steps down as Carlton Books m.d

Carlton’s m.d Jim Greenhough has stepped down after 20 months in the role, saying his decision was a “lifestyle choice”. Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carlton books


Getting the Measure of Downloadable Audio

In a flat market, the format has been a bright spot—even as it has remained difficult to determine what is selling and in what numbers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable audio #flat market #remained difficult