Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #testing phase


Multiple Efforts Assist Flooded Vermont Stores

Sixteen Vermont bookstores and one local publisher are running a one-day fundraiser tomorrow, July 29, to help rebuild two bookstores that flooded earlier this month. In addition, New York City's Books of Wonder is selling its used fixtures to Vermont's Bear Pond Books at a steep discount. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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XPG's concept mouse has an SSD so you can store your games in it

Have you ever looked at your mouse and thought "it's fine, but kind of a big fat waste of space?" Gaming accessory company XPG apparently did, because it's just unveiled a concept mouse for CES 2022 with a built-in high-speed SSD drive stuffed inside, Digital Trends has reported. The XPG Vault... Continue reading at Engadget

[ Engadget | 2021-12-24 21:00:55 UTC ]
More news stories like this | News stories tagged with: #digital trends #higher level #ve heard #libraries


Lululemon menswear stores quietly close after short-lived runs

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 20:05:22 UTC ]
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Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores

Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book... Continue reading at AdWeek

[ AdWeek | 2018-12-11 00:00:00 UTC ]
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Amazon's rolling out stores after pulling shoppers online (Photos)

After spending two decades pulling bookstore shoppers to its business online, Amazon.com Inc. is trying to lure some of them back to brick-and-mortar stores across the country. Amazon Books has quickly expanded its footprint since opening its first bookstore in Seattle two years ago. Amazon now... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #brick-and-mortar stores #business online #dozen bookstores #convenience store


Hudson Booksellers Opens New Concept Store

The second Ink by Hudson, a new concept bookstore from the airport retailer, has opened at the Tucson International Airport. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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B&N Concept Store Opens In Eastchester

Barnes & Noble's first concept store, originally slated to open in October in Eastchester, N.Y., opened on Tuesday morning. The official grand opening is set for December 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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B&N Concept Store to Open Nov. 22

After several changes on when its new concept store in Eastchester, N.Y. will open, Barnes & Noble has now set November 22 as the new date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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New B&N Concept Store Sprouts in Westchester County

Although little is known about the handful of new concept stores Barnes & Noble has said it plans to open this year, at least one of them is springing up outside of New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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With Earnings Up in Q3, B&N States Plan to Open New Concept Stores

Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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The Raven Book Store Owner Sells Large Stake in Store to Seven Employees

Danny Caine, the owner of the Raven Book Store in Lawrence, Kans., has sold a 49% stake in the 35-year-old bookstore to a group of seven employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-04 05:00:00 UTC ]
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Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store

OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday

[ Digiday | 2024-01-26 05:01:00 UTC ]
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Following a Successful 2023, B&N Aims to Open 50 Stores in 2024

Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Unionized Staff at B&N Flagship Store Stage Walkout

On December 22, workers at the Barnes & Noble flagship Union Square location walked off the job over what their union, the RWDSU, called "the company's failure to return on economic portions of the contract amid their highest sales season." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Reading James McBride’s ‘The Heaven & Earth Grocery Store’

The Book Review editors MJ Franklin, Joumana Khatib and Elisabeth Egan discuss McBride’s historical novel about fate and community. Continue reading at The New York Times

[ The New York Times | 2023-12-22 14:25:14 UTC ]
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Wiley Second Quarter Marked by Rightsizing Efforts

As part of its efforts to create a leaner and more profitable company, Wiley began its restructuring plan in the second quarter, which included consolidating some functions and selling assets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Workers at Two More B&N Stores Vote to Unionize

The union drives at Barnes & Noble are spreading beyond East Coast stores, to California and the Midwest, as workers at locations in San Jose, Calif., and Bloomington, Ill., have voted join unions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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Tattered Cover Book Store Files for Bankruptcy

One of the country's best known independent bookstores plans to use the bankruptcy process to become a smaller, modern, financially sustainable business. It is in the process of closing three of its seven locations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book store