Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #testing phase


Multiple Efforts Assist Flooded Vermont Stores

Sixteen Vermont bookstores and one local publisher are running a one-day fundraiser tomorrow, July 29, to help rebuild two bookstores that flooded earlier this month. In addition, New York City's Books of Wonder is selling its used fixtures to Vermont's Bear Pond Books at a steep discount. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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XPG's concept mouse has an SSD so you can store your games in it

Have you ever looked at your mouse and thought "it's fine, but kind of a big fat waste of space?" Gaming accessory company XPG apparently did, because it's just unveiled a concept mouse for CES 2022 with a built-in high-speed SSD drive stuffed inside, Digital Trends has reported. The XPG Vault... Continue reading at Engadget

[ Engadget | 2021-12-24 21:00:55 UTC ]
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Lululemon menswear stores quietly close after short-lived runs

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 20:05:22 UTC ]
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Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores

Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book... Continue reading at AdWeek

[ AdWeek | 2018-12-11 00:00:00 UTC ]
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Amazon's rolling out stores after pulling shoppers online (Photos)

After spending two decades pulling bookstore shoppers to its business online, Amazon.com Inc. is trying to lure some of them back to brick-and-mortar stores across the country. Amazon Books has quickly expanded its footprint since opening its first bookstore in Seattle two years ago. Amazon now... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-11-03 00:00:00 UTC ]
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Hudson Booksellers Opens New Concept Store

The second Ink by Hudson, a new concept bookstore from the airport retailer, has opened at the Tucson International Airport. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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B&N Concept Store Opens In Eastchester

Barnes & Noble's first concept store, originally slated to open in October in Eastchester, N.Y., opened on Tuesday morning. The official grand opening is set for December 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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B&N Concept Store to Open Nov. 22

After several changes on when its new concept store in Eastchester, N.Y. will open, Barnes & Noble has now set November 22 as the new date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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New B&N Concept Store Sprouts in Westchester County

Although little is known about the handful of new concept stores Barnes & Noble has said it plans to open this year, at least one of them is springing up outside of New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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With Earnings Up in Q3, B&N States Plan to Open New Concept Stores

Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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The Raven Book Store Owner Sells Large Stake in Store to Seven Employees

Danny Caine, the owner of the Raven Book Store in Lawrence, Kans., has sold a 49% stake in the 35-year-old bookstore to a group of seven employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-04 05:00:00 UTC ]
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Danny Caine Sells the Raven Book Store to Co-Owners

Caine, one of the country’s best-known independent booksellers and a prominent critic of Amazon, is selling his majority shares in the Lawrence, Kans., institution to a trio who are currently minority co-owners. The sale will take effect January 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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The next entry-level Kindle leaked on a UK store

John Lewis, a high-end department store chain in the UK, briefly listed a new Kindle that's not available from anybody else. It's the upcoming 12th-generation Kindle ereader that Amazon has yet to announce, though its information has leaked quite a few times before Lewis prematurely posted a... Continue reading at Engadget

[ Engadget | 2024-10-16 03:52:40 UTC ]
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Freedom to Read Advocates Look to Expand Efforts Beyond the Courtroom

As a key lawsuit in Llano County is set to be heard by the full Fifth Circuit Court of Appeals, freedom-to-read advocates consider their next moves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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550 Stores Participated in 2024 Bookstore Romance Day

Bookstore Romance Day, held last Saturday, has grown to include 550 bookstores, up from 150 stores when it was founded in 2019. It now offers online events and giveaways from Libro.fm, in addition to in-store promotions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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Germany’s Weltbild to Close Remaining Stores

Once a major player in German bookselling, with more than 300 outlets, Weltbild will shutter its remaining 14 brick-and-mortar stores and lay off approximately 440 employees by the end of this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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Australia’s Booktopia Sold to Local Camera Store Chain

Booktopia, the Australian online bookseller, which went into voluntary receivership in July, has been sold to camera store chain DigiDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Barnes & Noble is opening 58 stores in 2024: Here’s a full list of cities that will get new locations

The national bookseller is continuing its comeback this year, with the most openings in a single year since at least 2009. In a news environment filled with gloomy stories about the decline of brick-and-mortar retail, we’ll take the wins where we can get them. Continue reading at Fast Company

[ Fast Company | 2024-08-16 20:13:57 UTC ]
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